Glocalization

WC = 1,489 GEO 101 Dr. Housel April 20, 2012 Nike †Hilversum, The Netherlands Hilversum, The Netherlands Hilversum, The Netherlands Beaverton, OR Beaverton, OR Have you at any point known about the expression â€Å"Just Do It? † Do you know what the ‘Swoosh’ is that speaks to Nike’s logo? Nike’s base camp in the United States is in Beaverton, Oregon and turned into a standard brandishing deals enterprise in 1978. The fame of their attire expanded when numerous competitors marked an agreement to advance and wear Nike in brandishing events.Since residents in different nations flourished with Nike apparel, Nike at last went abroad to assemble a partnership in The Netherlands (or The Dutch); this task was finished in 1999. The base camp is situated with simple access to the train station and was the site of a previous saddle track and Olympic preparing ground (McDonough). Nike items are offered to clients around the globe. The sports equipment is ma de to have style and grab the attention of others. On the off chance that the deals were acceptable and there wasn’t a backslide, at that point for what reason did Nike go overseas?In 2007, Nike got a lift politeness of positive trade rates; a more fragile dollar implies more noteworthy deals abroad, as the items are valued all the more efficiently (Forbes). The salary that Nike gets is flourished with by numerous highlights including advancements, new apparatus, and competitors. The two advancements and new rigging have to do with purchasers modifying their expenses to Nike for their arrangements and eagerness to pay for the item. Competitors are the ones who sign an arrangement (either with Nike, Adidas, Under Armor, etc†¦) to wear and urge watchers to purchase their attire while taking part in their sport.As Nike moved into Europe where soccer is famous, increasingly European soccer experts made agreements with Nike. In past years, Nike has been one of the most produc tive organizations to exceed expectations in abroad deals with arriving at 1. 48 billion dollars per year (Forbes). As football keeps on being ascend in the United States, Nike deals in football hardware are doing likewise. In like manner, soccer is predominant in Europe, in this manner more soccer gear is being created abroad; every enterprise will deliver whatever acquires the most capital.The Netherlands’ most well known game is soccer, with the Royal Dutch League being the biggest games organization in the nation with over a million players (WIKI). Following the exchange of Nike going to Hilversum, The Netherlands National Soccer Team that takes an interest in the Olympics changed patrons to Nike in gratefulness and to help the new partnership. Watchers understood the move and deals of The Netherlands gear rose to an unequaled high. Another motivation behind why they worked in The Dutch was their living standards.The Dutch succeed through existence with building affluent families and neighborhoods to give one of the most appealing spots to settle in. The engineering of Nike’s Corporate Office in Northern Europe mirrors the inventiveness and eye-getting procedures they put stock in. At the point when Nike went worldwide, they made a point to adjust to the way of life of The Netherlands and Northern Europe †in the event that they didn’t and continued everything that Americans saw as ordinary, representatives may not feel great in the workplace.Once the structure was closed down, draftsmen had just begun executing an arrangement to make the engineering of the new Nike European Headquarters coordinate the one of a kind, excellent plans of different structures in The Netherlands. The inventive organization of draftsmen, William McDonough + Partners, has fabricated numerous structures in Europe and this was their next test. In 1999, following quite a while of work, the structure was fit to be put to utilize and pull in everyone in sight . The piece of culture that sports, particularly soccer, plays in Northern Europe is a strong.Therefore, it’d be savvy to set up grounds around the Headquarters to advance games; and that’s what they did. The Nike European Headquarters site was previously a previous outfit track and Olympic preparing ground that currently proceeds with the convention of physical greatness through a running track, a focal lake that freezes in the winter for an ice arena, and various athletic fields and courts (McDonough). Nike invites clients all day every day to visit their grounds and appreciate the outside comradery with the remainder of the community.Also, Nike made and purchased numerous soccer clothing types to offer to the soccer-like clients in the area. True to form, the pieces of clothing were a hit and that solitary made various sorts of soccer rigging to be delivered. People in general was very captivated with the exertion and inventiveness of Nike representatives, driving t he whole Nike organization (in both Europe and the United States) to get additions of right around two billion dollars per year. A fundamental ecological viewpoint The Netherlands prospers on is ‘going green. All things considered, giving sound air and helping the earth with an eco-accommodating structure is likewise what the modelers did. The Headquarters in Europe is supposed to be the most unmistakable case of green plan and the green unrest is spreading to memorable milestones around the Northern European region now (Preservations). The structure had achievement in doing the training that they anticipated later on. This design reasoning endeavors to limit structures asset and vitality needs by utilizing reused or inexhaustible structure materials, sun based force, and water effectiveness (Preservations).The people group was in amazement when the structure was settled on the grounds that they understood the new structure in Hilversum was ecological agreeable and zeroed dama ge to society with sparing vitality. The Nike Headquarters in Hilversum opened up in 1999 †clients and workers promptly acknowledged within the structure in light of the workmanship set all through the structure. The workmanship that is generally acknowledged in Northern Europe is Flemish and Dutch because of strict foundations of most. Nike felt it would be progressively acknowledged whether they place these sorts of workmanship all through the structure, in another method of a warm greeting to everyone that enters.The changes that Nike in Europe did from Nike in the United States put on inside is tremendous and the McDonough accomplices made a wonderful showing with it. By and large, most organizations lose cash when they redistribute and go abroad. At the point when Nike worked in Hilversum, the allure the structure brought to the territory urged everybody to visit, purchase their clothing, and have some good times outside the Headquarters. The fundamental cost Nike needed t o stress over was promoting the new Headquarters and attire that was being produced.But after Nike endured a shot in the United States from low deals, Nike in Europe accomplished more than making up the deficiency and delivered up to one point four eight billion dollars in the earlier year (Forbes). The deals didn't tighten, as they apparently did, and Nike keeps on being very mainstream in places other than simply the United States. Nike assembling a Headquarters abroad was perhaps the best thought they could have actualized as an overall organization. At the point when they saw the deals weren’t expanding in the states and the dollar was down in Europe, they took the keen move and delivered in Hilversum.Right away, the organization all around prospered and gave a methods for sports equipment to the European country. The glocalization that Nike did made them considerably to a greater extent a widely acclaimed element to purchase sportswear and to have appealing attire that w as purchased at an incredible cost. The takeaway for organizations growing abroad is about rivalry and giving snappier access to things others don’t have close to them. For example, the opposition that was brought to Europe when Nike moved took into account those individuals to look at Nike instead of home-named brands that were in the area.Also, despite the fact that Nike was as yet known about, they needed to arrange it from the United States, which included long stretches of movement and overabundance cash of transportation than if Nike was inside scope of their homes. Prior to composing this paper, I didn’t understand that glocalization was a major piece of how organizations exceed expectations abroad. Subsequent to seeing the positives it brings, I accept progressively American organizations ought to extend abroad with a Headquarters (just not a sweatshop). I thought it was one of a kind in that Nike gave a spot that made adjusting easy to the new structure; it ma de constrained disarray and extraordinary mentalities all through their new workplace.If I were a leader of an organization and needed to get more capital than I was getting, I would arrive at an indistinguishable arrangement to what Nike did and outperform any conclusion or expectation that individuals would make on what the abroad business would accomplish for the organization around the world. Works Cited McDonough, William. â€Å"Nike European Headquarters. † William McDonough Partners. William McDonough, 2012. Web. 06 Apr. 2012. <http://www. mcdonoughpartners. com/ventures/see/nike_european_headquarters>. Farrell, Andrew. â€Å"Nike Swooshes Up Overseas. † Forbes. Forbes Magazine, 21 Sept. 2007. Web. 6 Apr. 2012. <http://www. forbes. com/2007/09/21/nike-europe-update-markets value cx_af_0921markets22. html>. â€Å"Nike, Inc. † Wikipedia. Wikimedia Foundation, 04 Mar. 2012. Web. 06 Apr. 2012. http://en. wikipedia. organization/wiki/Nike,_Inc. â⠂¬Å"Companies: Shared Services Centers. † Company Profiles. Oct. 2008. Web. 06 Apr. 2012. <http://www. nfia. com/organizations. html? groep_id=6>. Hawes, Alex. â€Å"Going Green. † Preservationnation. organization. 27 Nov. 2001. Web. 16 Apr. 2012. <http://www. preservationnation. organization/magazine/story-of-the-week/2001/Going Green. html>.

Treatment Case Essay Example for Free

Treatment Case Essay Presentation It is critical to comprehend what medications implies just as the importance of assessment. Treatment can be characterized as the consideration by applications and methods which are proposed to diminish torment, injury or ailment. Assessment then again is the assurance whether an individual, a gathering of individuals or an action has met a specific prerequisite or rules. Treatment Evaluation is in this way a nearby management on whether a thing, an individual or gatherings of individuals with a specific issue have been aided the right route and there progress is obvious. Lambert, Ogles, (1986) Conversation Being a director of a clinical treatment program or advising specialist, it is basic to structure an assessment technique that will inspect how a clinical treatment is compelling in an organization. The assessment I will utilize ought to incorporate necessity like how to make utilize and prepare the customers profound sides, how to mental acknowledgment is encouraged .the treatment assessment ought to likewise have the option to decrease the impacts of negative musings .the treatment utilized in the organization should help customers to get enough access with the guiding principle. it ought to contain research of human language that is present day so as to comprehend and draw out the reasons for human misery. I would ensure my assessment is based on the establishment of submitted activity on huge examples. So as to improve capability of the staffs in clinical abilities, evaluation will be effective when video exhibitions pretend and tests of the crowd work is utilized. The customers will have the option to learn numerous things because of different video portrayals. The observational discovered concerning the capacities and the idea of the concerns and the job of passionate procedures. Murdock. N. L.(2006). The outcomes likewise will demonstrate the roe and significance of tending to passionate and relational factors in the treatment just as how remedial relationship is utilized to augment the result of this comparing treatment. Through this, it will have the option to assess deliberately the capability of the treatment. The achievement of the assessment will be seen when the staff or the individuals from the staff get the competency at utilizing it as an instrument to approve the work tests, and define conceptualization. As an administrator, I will ensure the assessment I am structuring is capable make administrative aptitudes and intellectual treatment sufficient. Murdock. N. L.(2006) I will ensure that individuals comprehend the assessment before it is utilized in the organization, that is, the strategy executed ought to deal with the staff bunch condition of the treatment. These assessment can help individuals to adjust the strategies that individual have built up that is later utilized in the gathering treatment condition. The assessment ought to have the option to draw out the proof for supporting the utilization of the medicines with patients who period genuinely discouraged and with different clutters. It ought to likewise consider the social conceptualization while treating the discouraged patients or customers. The assessment treatment must have the option to draw out the standards and the techniques of things like conduct initiation. Murdock. N. L.(2006). The assessment ought to have the genuine importance of the causal impacts just as strategies and methods of approximating normal causal impacts. It ought to likewise have the option to diagram obviously the focal points and the disservices of the techniques for deciding these normal impacts. Murdock. N. L.(2006). End The assessment technique that is structured ought to be adequate to manage the staff on the most proficient method to utilize the treatment and furthermore to guarantee that the customers are served accurately and that they get fulfilled. Assessments of the customer bases are supported for simple judgment on the assessment that been executed. Lambert, Ogles, (1986) References Lambert, Ogles, (1986): Journal of kids and Family Studies: The directing brain research, 2,283-293. Murdock. N. L.(2006): On science-practice incorporation in regular daily existence: A request for hypothesis, The directing analyst, July 1, 2006; 34(4):548-569)

Packing Party Unpack a Simpler Life

Packing Party Unpack a Simpler Life What makes a rich person rich? When I was a teenager  I thought I had to earn  $50,000 a year to be rich. Then when I started climbing the corporate ladder in my early twenties, I quickly began earning fifty  grand. But something was wrong. I didn’t feel rich. So I went back the to drawing board and discovered my error: I forgot to adjust for inflation. Maybe $75,000 a year was rich. Maybe $90,000. Maybe six figures. Or maybe owning a bunch of stuffâ€"maybe that was rich. Whatever rich was, I knew that once I got there, I’d finally be happy. So as I made more money, I spent more money, all in the pursuit of the American Dream. All in the pursuit of happiness. But the closer I got, the farther away happiness was. Five years ago, my entire life was different from what it is today. Radically different. I had everything I ever wanted, everything I was “supposed” to have: I had an impressive job title at a respectable corporationâ€"a successful career managing dozens of employees. I earned a six-figure income. I bought a shiny new car every couple years. I owned a huge, three-bedroom, two-bathroom, two-thousand-square-foot condo. It even had two living rooms. (Other than maintaining  several play rooms  for my cat, I have no idea why a single guy needs two living rooms.) My cat and I were living the American Dream. Everyone around me said I was successful. But I was only ostensibly successful. You see, I also had a bunch of things that were hard to see from the outside. Even though I earned a lot of money, I had heaps of debt. But chasing the American Dream cost me a lot more than money: my life was filled with stress and anxiety and discontent. I was miserable. I may have looked successful, but I certainly didn’t feel successful. It got to a point where I didn’t know what was important anymore. But one thing was clear: there was this gaping void in my life. So I tried to fill that void the same way many people do: with stuff. Lots of stuff. I was filling the void with consumer purchases. I bought new cars and new electronics and closets full of expensive clothes. I bought expensive furniture and home decorations and all the latest gadgets. And when I didn’t have enough cash in the bank, I paid for expensive meals and rounds of drinks and frivolous vacations with credit cards. I spent money faster than I earned itâ€"attempting to buy my way to happiness. And I thought I’d get there one day. Eventually. I mean happiness had to be somewhere just around the corner, right? But the stuff didn’t fill the void. It widened it. And because I didn’t know what was important, I continued to fill the void with stuff, going further into debt, working hard to buy things that weren’t making me happy. This went on for yearsâ€"a terrible cycle. Lather, rinse, repeat. By my late twenties, my life on the outside looked great. But inside, I was a mess. I was several-years divorced. I was unhealthy. I felt stuck.  I drankâ€"a lot. I did  drugsâ€"a lot. I used as many pacifiers as I could. And I continued to work sixty, seventy, sometimes eighty hours a week, forsaking the most important aspects of my life. I barely ever thought about my health, my relationships, my passions. Worst of all, I felt stagnant: I wasn’t growing, and I certainly wasn’t contributing to others. My life lacked: Meaning. Purpose. Passion. If you would have asked me what I was passionate about, I would have looked at you like a deer in headlights. What am I passionate about? I had no idea. I was living paycheck to paycheck. Living for a paycheck. Living for stuff. Living for a career I didn’t love. But I wasn’t really living at all. I was depressed. Then, as  I was approaching age thirty, I noticed something different about my best friend of twenty  years:  Josh seemed happy for the first time in a long time. Like, truly happyâ€"ecstatic. But why? We had worked side by side at the same corporation throughout our twenties, both climbing the ranks, and he had been just as miserable as me. Something had changed. To boot, he had just gone through two of the most difficult events of his life: his mother had just passed away and his marriage had ended. Both in the same month. He wasn’t supposed to be happy. And he definitely wasn’t supposed to be happier than me. So I did what any good friend would do: I bought him lunch at a fine-dining establishment (we went to Subway). While we were eating our sandwiches I asked Josh a question: “Why the hell are you so happy?” Josh  spent the next twenty  minutes telling me about something called minimalism. He talked about how he’d spent the last few months simplifying his life, getting the clutter out of the way to make room for what was truly important. And then he showed  me an entire community of people who had done the same thing. He introduced me to a guy named Colin Wright, a 24-year-old entrepreneur who travels to a new country every four months carrying with him everything he owns. Then there was Joshua Becker, a 36-year-old husband and father of two, with a full-time job and a car and a house in suburban Vermont. Next  he showed me Courtney Carver, a 40-year-old wife and mother to a teenage daughter in Salt Lake City. And there was Leo Babauta, a 38-year-old husband and father of six in San Francisco. Although all these people led considerably different lives, they all shared at least two things in common:  First, they were living deliberate, meaningful lives; they were passionate and purpose-driven; they seemed much richer than any of the so-called rich guys I worked with in the corporate world. And second, they all attributed their meaningful lives to this thing called minimalism. So, being the problem solver that I am, I decided to become a minimalist right there on the spot. I looked up at Josh and excitedly announced, “Alright, I’m in. I am a minimalist! Um, now what?” You see, I didn’t want to spend months slowly paring down my possessions like Josh  had. That was fine for him, but I needed  faster results. So we came up with a crazy idea: lets throw a Packing Party.  (Everything is more fun when you put party at the end.) We decided to pack all my belongings as if I were moving. And then I would unpack only the items I needed over the next three weeks. Josh came over and helped me box up everything: my clothes, my kitchenware, my towels, my electronics, my TVs, my framed photographs and paintings, my toiletries, even my furniture. Everything. We literally pretended I was moving. After nine hours and a couple pizza deliveries, everything was packed. There we were, sitting in my second living room, feeling exhausted, staring at boxes stacked halfway to my twelve-foot ceiling. My condo was empty and everything smelled like cardboard. Everything I ownedâ€"every single thing I had worked for over the past decadeâ€"was there in that room. Boxes stacked on top of boxes stacked on top of boxes. Each box was labeled so I’d know where to go when I needed a particular item. Labels like, living room,  junk drawer #1, kitchen utensils, bedroom closet, junk drawer #7.  So forth and so on. I spent the next twenty-one  days unpacking only the items I needed. My toothbrush. My bed and bedsheets. Clothes for work. The furniture I actually used. Kitchenware. A tool set. Just the things that added value to my life. After three weeks, 80% of my stuff was still in those boxes. Just sitting there. Unaccessed. I looked at those boxes and couldn’t even remember what was in most of them. All those things that were supposed to make me happy weren’t doing their job. So I donated and sold all of it. And you know what? I started to feel rich for the first time in my life. I felt rich once I got everything out of the way, so I could make room for everything that remains. You May Also Enjoy How to Start a Successful Blog Today Learn how to start a blog in less than an hour. Follow the step-by-step instructions we used when starting our blog, which now has reached more than 20 million people. Creating this blog is one of the best decisions Ryan and I ever made. After all, our blog is how we earn a living. More important, it's how we add value to other people's lives. Read more 30-Day Minimalism Game Let's play a simple game together. We call it the 30-Day Minimalism Game. Find a friend, family member, or coworker who's willing to minimize their stuff with you next month. Read more 11 Ways to Write Better We are all writers now. Whether you write books, blog posts, emails, Instagram captions, or text messages, you are a writer. No matter your preferred medium, here are a few tips to help you write more effectively. Read more Subscribe to The Minimalists via email.

Essay on acting on the national physical activity guidelines

Acting on the National Physical Activity Guidelines Introduction The purpose of this study was to identify if presenting a sedentary individual with the Australian governments National Physical Activity Guidelines (NPAG) would improve their overall physical activity. There was a structured interview which was conducted at 2 week intervals. The interview assessed the subject current physical activity levels and their willingness to be able to incorporate physical activity into there daily lives while following the guidelines suggested. The NPAG guidelines were presented before each interview and explained to the subject. Additional surveys were conducted to evaluate the subject’s anxiety levels and self-efficacy. Throughout the study we†¦show more content†¦After the 14 day period, the second structured interview was administered (see appendix). The subject was asked to be as honest as possible and not try and respond to this survey by memory. The self-efficacy and proactive attitude surveys were also re-administered. After collaboration of the results, it became increasingly evident that the subject did not adhere to the guidelines and had no hope in changing her behavior. Based on these findings a third questionnaire was conducted. This Social Physique Anxiety Questionnaire was administered, again over the phone. The survey was conducted to see if self-esteem, body image and social pressures were a factor for her none compliance. Results The physical activity guidelines chosen by the subject were: 1) Think of movement as an opportunity, not an inconvenience 2) Be active every day in as many ways as you can 3) Put together at least 30 minutes of moderate-intensity physical activity on most, preferably all, days. The following tables present the data obtained from the 2 structured interviews. 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The Principles And History Of Phrenology - 1055 Words

The Principles and History of Phrenology Emily Ryhal Palo Alto University Abstract Franz Joseph Gall created the main principles of phrenology, which was the first scientific theory of brain localization. His theories were based entirely on observation and natural philosophy. Phrenology was the study of associating an individual’s personality characteristics and mental abilities based on the shape of their skull. It was incomparably influential throughout the first half of the 19th century thanks to Gall and his many successors. Some of the main tenants of phrenology were later confirmed by scientific experiments and technology. The Principles and History of Phrenology Franz Joseph Gall created the first comprehensive theory of brain localization in 1796. Phrenology is a pseudoscientific theory that asserts an individual’s personality and mental capacities can be determined by the shape of their skull (Cooter, 1984). â€Å"Organology† was the original term that Gall used to describe his science; it was Gall’s follower, T.I.M Forster, who coined the term phrenology (Van Wyhe, 1999). Gall’s contemporary, Joseph Franz Spurzheim, was responsible for the dissemination of Gall’s ideas to the United Kingdom and the United States (Selby, 1993). Gall inspired many â€Å"egotistical† men to promulgate phrenology, and it â€Å"attracted such men because of its promise of superlative intellectual authority with minimal effort† (Van Wyhe, 1999). PhrenologyShow MoreRelatedBiological Determinism And Crime Of Criminology1595 Words   |  7 PagesBiological Determinism and Criminality Throughout the history of criminology, each theory dominates and gains support than others though different period of time. 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Innovative Product Free Essays

Introduction Nowadays, innovative is an essential advantage in this dog-eat-dog market for every organization. Innovative can be everything that is new and not exist in current market, however in order to fulfill the gap in this demanding market, organizations must be very innovative to come out with new products and services. Organizations nowadays are recruiting employees who are creative and innovative because they are person who have sensitive antenna to sense and observe what the people want and need. We will write a custom essay sample on Innovative Product or any similar topic only for you Order Now In current market, thermos water bottle is very common for people to store their drinks; because thermos water bottle allows people to keep their drinks cold or warm for a very short period of time. Therefore, there would be a gap exists where the people want to drink cold or hot beverage at anytime and anywhere they want. To fulfill this gap, DualBottle has came out as it is a thermos water bottle which has the function of heating and freezing the beverage inside the thermos water bottle at anytime the customer wants. In other words, DualBottle will act like a refrigerator to chill the water as cold as it can or heating up the water just like a water boiler. In the current market, there is no similar product that has the function like DualBottle and this innovative product will bring in another level of convenience to the consumers in the market. Hence, people may want this new product to be in the market. In fact, water bottle in the current market is only used for storing water and sometimes not even suitable to store hot water as some water bottles have no qualified certificate because it is made of lower quality of plastic. In addition, DualBottle enables people to get hot or cold water easily in their daily activities. In this assignment, we are going to discuss in-depth on market research of DualBottle and also new product descriptions and specifications. Market Research Direct competitors There are several direct competitors for DualBottle which they have the similar types of product in the same market such as heaters, coolers and normal water bottles. In this case, keeping on track on consequential technological innovations is very important for a particular company to maintain a competitive advantage in the market. Firstly, the innovative product will have certain competition and comparatives with those existing and well-known brand like Thermos, Zebra, Camelback, Klean Kanteen, SIGG, Cheeki, Eco vessel and many more. These brands are the direct competitors for the DualBottle because these brands produce quality stainless steel and aluminium water bottles similar to the DualBottle but of course every brand has its specialty of their own products such as the designs, different attractive colors, functions, specifications, future and its outlook. These brands are the main direct competitors for DualBottle because both these products from these brands have the similar functions of heat preservation and have these brands are historical as compared with the new product. Though our new innovative product, DualBottle can reheat and re-chill the drinks; however, the existing of the products can only help to maintain the heat and the warmness of the drinks. In fact, people may be more likely to choose old brand due to brand loyalty and influenced by the power of word of mouth. The brand new product might be very novel yet it is still under the observation period to attract and being recognized by the people. On the other hand, old products are more creditable and always have good comments from one consumer to another consumer. Indirect competitors Beside those direct competitors, there are a number of indirect competitors for the DualBottle. Indirect competitors are the competitors that compete with the DualBottle indirectly. For example refrigerators that can cool the water, this is an indirect competitor because households have refrigerators at home. So it is considered as an indirect competitor. On the other hand, the kettle and hot water flask are also indirect competitors to the DualBottle because at home people use kettle to boil water and hot water flask because the flask is to keep the hot water to remain hot. Other than that, Mineral waters that are sold in sundry shops, supermarkets, convenient shops, and other places are considered as indirect competitors because they have cold beverages and warm beverages separately. Instead of purchasing DualBottle, customers might just purchase mineral waters for daily usage. Besides that, water dispensers are the main indirect competitors because the DualBottle mostly targeted customers are people who work in office, travel daily and also students. Water dispensers are available in all colleges and offices. Hence, instead bringing the water bottles along with them, customers may prefer using the water dispenser for cold and warm drinks. So it is considered a main competitor to the DualBottle that competes in the market. Furthermore, companies such as Starbucks also are served as the indirect competitor for the new product. Although Starbucks specialized on producing good and tasty coffee, the company itself has launched their own tumbler which also has the similar function with this new product as tumbler can be used to fill up the hot beverages. Besides that, Starbucks also has a promotion for its own customers by using the tumbler when they purchase hot beverage. They can get the RM2 rebate by using the tumbler. Hence, most of the customers who loyal and fascinating in Starbucks will tend to purchase the tumbler to get better offer. This phenomenon also will be one of the issues for the launching of new product. Next, in terms of the future competition for the DualBottle where in this new era technology is growing in a fast pace, all the products that selling in the market already be advanced. In the past years, these products are not in existence. However, in today’s fast development society, these products cannot be left out and more innovative and modern products are being launched. Most of the young adults have strong interest in trying new products. When this situation happened, all of the past products might be left out. Thus, to consolidate the base of new product in the competitive market, branding should be taken into consideration. Future competitors not only on the products themselves, but also included the consumer behaviour in today’s society. There will be always new competitors that will enter the market because of the advance of the technology. Target customers The innovative product, water bottle thermos is designed to satisfy all the needs of the individual and company. Furthermore, targeted customers are normal people who travel a lot; they can keep warm or cold water together with them while travelling in the car or bus. For instance, long distance travellers can keep hot coffee in the DualBottle so they can drink it while travelling to keep them fresh. Besides that, we are also targeting DualBottle on working adults and students who usually face with busy and tight schedule where they may be even unable to have their proper meals. For example, an event executive, Amanda is too busy with her task and could not even find time to have her meals and so, with this DualBottle, she is now able to enjoy her favourite drinks either in hot or cold at anytime and anywhere even when she is busy. With our unique selling point of DualBottle, that is the ability to reheat and re-freeze the drinks quickly by using the steel casing in which making DualBottle appeared to be so practical; it may also attract many companies to purchase our product as it can provide a high level of convenience to their employees. Therefore, we may be indulging ourselves in both B2B and B2C market in order to gain higher market share respectively and establishing a strong position in the market. We strongly believe that targeting the right consumers will achieve a desirable benefit to our innovative product, DualBottle. New Product First of all, stainless steel water bottle maybe very common in this current market such as Thermos, Klean Kanteen, Thinksport, and Eco Vessel. In fact that, there are just normal insulated water bottles which can keep drinks cold or hot for a short period however; DualBottle is coming up with an innovative idea where the water bottle is chargeable in order to heat up the drinks or make the drinks chilled. Although it appears to be nothing different from ordinary bottle, DualBottle has a ‘magic’ function that cannot be found in the current market. The uniqueness that able to chill soft drinks or to retain temperature of warm Chinese tea with a tiny â€Å"plug and play† kind of component attached to make DualBottle more standout. Similarly to some other portable coolers, it uses thermoelectric cooling system concept to switch between two modes (cold and hot) with just a button. In line with technology advancement, DualBottle is designed with an external component that can be attached from the bottom of the bottle and it is contacted with a metal plate to serve as conductor in order to transmit cold and heat. Meanwhile, instead of operating in 12 or 24 volts direct current (DC) which is similar to mini fridge, we would replace the battery storage with a 2800 milli-Ampere-hour (mAh) rechargeable battery. For instance, two hours are required to get the battery fully charged and it could be used for ten consecutive hours. Besides, there would be two different ways to charge the battery component by using direct current (DC) and alternating current (AC). It would be more convenient as users do not need to plug-on direct current or alternating current in order to use of the function because there would be power reserved in battery component. Additionally, DualBottle will have an automatic power switch off when the water temperature is heated up to 70 °C and the water temperature is chilled down to 3 °C to 5 °C. On the other hand, DualBottle can be presented more innovative by introducing another range of models that uses solar energy as an optional charging method therefore; the battery can be charged automatically whenever solar heat is stored. Moreover, when users do not feel like using the function, they could always remove the external component to function it as ordinary bottles like Bros, Sigg and Zebra. In addition, DualBottle is chargeable by using USB port charger and car power adapter as well, this idea enables users to charge DualBottle whenever they want. In fact, DualBottle can act more than a common water bottle where it can perform as a water warmer to keep the beverage warm for 4-6 hours because of the double-wall insulation designed; then it also can act as a water heater to heat up the beverage up to 70 °C, lastly it perform as a water cooler to hill the beverage down to 3 °C. Forget about the traditional design of Thermos bottle in which it looked heavy with stainless steel silver colour; DualBottle would design the products with relatively new colours and standout themes. DualBottle would look more colorful and attractive by adding some printings on it, the designs can be plain but sharp colors and candy colours, animal prints for fancy female group, and users can even print their pictures or words on DualBottle. To target different types of customers, DualBottle would allow customers to choose their favourite colour and design or to custom-made their bottle by choosing what design, features, function, colour, and engrave their name on the bottle. Besides, it would be designed for easy to carry by attaching a strap and also slim fit exterior outlook of the bottle. Meanwhile, the cover cap of DualBottle would be anti-leaking water designed which are made by rubber and plastic. It would be easier to design the bottle with open-close cover, instead of using rubber grip cap cover. However, there are also pros and cons to adopt the design of open-close cover. For instance, rubber grip cap cover can have better prevention of losing the water temperature in the bottle as compared with the open-close cover. As people are more health conscious nowadays, DualBottle uses stainless steel, aluminium and bisphenol A (BPA) free as inner bottle materials in production line hence; it would not be harmful to the users. Since a metal plate would acts as an electrical conductor to heat up or chill cold the drinks; stainless steel, aluminium and BPA free plastic materials are not an issue to end-users. In general, DualBottle has three different kinds of bottles but they perform the same function for users. This is because to target different group of customers as stainless steel material is usually expensive, aluminium material is on the average price, and plastic material would be cheaper. Nevertheless, high quality of stainless steel materials are usually weigh heavier as compared to aluminium and plastic materials; so materials made of DualBottle might be affect the weight of product but however, DualBottle has only two standardized bottle volume which are 500ml and 750ml. To be a part of contributing towards environmental friendly program, we would to use recycle materials if possible. The quality of the product must be proven through some international recognized authorities like FDA (US Food Drug Administration), LFGB (Europe Food Contact Material Standard), ISO (International Organization for Standardization), and SIRIM (Standard and Industrial Research Institute of Malaysia). Besides, DualBottle would only use high quality of electric thermos which it is also often used by Thermos, Klean Kanteen, and La Gourmet; this is to ensure that DualBottle can produce high quality products instead of using cheap materials. With the fact that the production cost might not be cheap and therefore it is expected that DualBottle is placed in high quality and high price position. Conclusion In the current market, thermos water bottle is frequently used by the people to store their drinks and keeping their drinks cold or warm for only a very short period of time. Our group has established the gap within the market where people may want to enjoy cold or hot drinks at the anytime and anywhere in their daily life. Thus, we have come out with an innovative product called â€Å"DualBottle†. In developing DualBottle, it is apparent that we will be facing those direct competitors like Thermos, Klean Kanteen, Sigg, and Zebra which have dominated the market for quite a long time in producing thermos water bottle. However, these products only consists the function of preserving heat and not heating or freezing like what DualBottle can do. On the other hand, we also will be facing some of the indirect competitors in the market like water dispenser companies, mineral water companies, some electrical companies that produces kettle and water boiler and even Starbucks as they had launched their own brand tumbler to increase loyalty of their customers. The DualBottle is targeted at travellers, students and working adults who may be very eventful and does not even have the time to sit down and enjoy their drinks. Thus, the ability of DualBottle to heat and freeze drinks enable these people to have a moment of pleasure on their favourite drinks either in hot or cold. The practical side of DualBottle may attract companies to buy in bulk from us in order to supply to their employees as it is very convenient to their daily activities. DualBottle introduces a function where it can be heated up the beverage or chilled the beverage in water bottle by only clicking a button. This function can be done by attaching a metal plate which acts as conductor on the bottom of the inner bottle and then an external component to act as battery to transmit energy. In additional, the external battery is actually an external component which can be attached or removed from the bottle. It is easy to charge by using adapter, USB port, car power adapter, and also solar energy. Moreover, Dualbottle design the bottle by using 3 different kinds of materials which include stainless steel, aluminium, and plastic. There are all having the same performance and with 2 standardized capacity volume of bottle which are 500ml and 750ml. DualBottle may obtain international certificates by government organizations to prove that the bottles are safe to use and has no harms to health. Besides, it would be having attractive outlook as the designs are standout and DualBottle enables customers to custom-made their bottle as well. The cover cap of bottle may be open-close cover design because of convenience and anti-leaking purpose. In conclusion, DualBottle is a high quality dual-function bottle and hence, it would be also selling at higher price. Reference list Alicia,2009. Top 5 Stainless Steel Water Bottles. [online] Available at: [Accessed on 2nd April 2012] Better Bottle Stainless, 2012. [online] Available at: [Accessed on 3rd April 2012] Hydro Flask, 2012. [online] Available at: [Accessed on 3rd April 2012] Klean Kanteen, 2012. [online] Available at: [Accessed on 4th April 2012] Shop Naturally, 2012. [online] Available at: [Accessed on 4th April 2012] SIGG Design Bottles, 2012. [online] Available at: [Accessed on 3rd April 2012] Zazzle water bottles, 2012. [online] Available at: [Accessed on 4th april 2012] How to cite Innovative Product, Essay examples

Project Initiation Document

Executive Summary Project implementation is significant when the objectives have to be realised. Even though a project initiation is involving and it takes a lot of time, the related activities also consume several resources.Advertising We will write a custom report sample on Project Initiation Document specifically for you for only $16.05 $11/page Learn More This Project Initiation Document (PID) focuses on developing a business productivity project. This is done for Upright Seating Company Pty Ltd. The project aims to make the implementing organisation improve the overall productivity, thus it is able to realise its goals of increasing efficiency and effectiveness. The approaches that the project embraced from start till the end was qualitative and quantitative. It employed interviews, questionnaires and surveys in carrying out the research and its major phases included conception, definition, planning, execution/launching, performance, monitoring, con trol, and close/finalization. The project used material resources such as money, space, technology and human resources. The human resources include the facilitators, coordinators, developers, implementers, researchers and analysts to carry out the project’s implementation right from its start till the end. The project was intended to last for 22 weeks due to overlapping of some activities. When budgeting, the project’s material and human resources cost more money. For example, a total of $27,725 was needed to start the project.Advertising Looking for report on project management? Let's see if we can help you! Get your first paper with 15% OFF Learn More This budget accounted for the cost of space, computers, furniture, and fittings. In addition, it catered for the salaries for the human resources, depending on the qualification of the officials such as the facilitators, coordinators, developers, implementers, researchers and analysts. In essence, proper r emuneration of the staff and availability of material and financial resources were necessary for the successful implementation of the project. Introduction Victoria University Information Systems Consulting provides different services to its clients in the field of business and information. The business productivity project was done for Upright Seating Company Pty Ltd, but first presented to the consulting company for approval before sending it to the prospective client for review. It focused on a business development initiative that established the stages, which a prospective business person or entity should consider when developing a better strategy for the success of the company. In addition, it was developed to provide the client with an overview of the proposed project so that they could determine if they wanted to proceed with the project. Therefore, the project encompassed the scope, approach, schedules of activities (citing the duration of each and graphical representation i n a Gantt chart), resources, and budget that stood at $ 27,725.Advertising We will write a custom report sample on Project Initiation Document specifically for you for only $16.05 $11/page Learn More Project Scope Focusing on the scope, the project aims to make the implementing organisation improve the overall productivity. The main objectives of the project included various elements. First, it aimed to improve efficiency and effectiveness in the operations. Second, the project intended to improve the client’s productivity in terms of quantity and quality. Third, it sought to streamline the production operations and monitoring process to advice for necessary alterations in the production. This meant that the implementing company maximises on the use of its resources. This was necessary and significant for the project’s success. Some of the business problems identified and discussed in the project that it sought to address included the use of inefficient equipment, improper utilisation of resources, ineffective management of human resources, poor quality products, and low quantity of goods. The problems usually affect the quality and quantity of unit production in the company, thus affecting profitability. Furthermore, inefficient systems were found to underutilise the available material and human resources. The project was expected to yield several benefits to the company such as use of improved and efficient equipment, improved utilization of material resources (raw materials), effective management of human resources, boost the quality of the company products, and increase the amount of goods.Advertising Looking for report on project management? Let's see if we can help you! Get your first paper with 15% OFF Learn More These benefits are likely to ensure prudent utilisation of the resources, thus resulting into sustainability of the business operations. In this regard, the research was successful since the researcher obtained most of the pertinent information for making comparison and carrying out an analysis of the whole project. The experience that the researcher comes across and the way he or she accomplishes them shows the strength of achieving the project’s scope and objectives. Though there can be some problems in data gathering, especially from conservative respondent, the project’s scope becomes the driving force for the researcher to achieve success. For example, a number of the potential respondents might decline to finish the survey questions or refuse to return the dully completed forms, yet they could have voluntarily agreed to participate. Despite such problems in meeting the objectives of the study, it was finally successful since the researcher obtained more reliable and appropriate data from the methods that he/she used such as surveys and interviews, which were adequately completed. List of System Capabilities (Assumptions) A system is assumed to be efficient and time-saving since it is capable of increasing the rate and quality of production. Secondly, it is assumed to have the capability of tracking records of the organization policies, individual and business clients. Third, the system could be used in planning and making schedules of activities. It could also assist in searching, reporting, prospecting, and communicating the company information to its stakeholders. Project Approach The approaches that the research took from start till the end were qualitative as well as quantitative using interviews, questionnaires and surveys. The reason for this is that specific tasks and their outcome are measured qualitatively, while the length of time each activity is quantified. The major phases of the project and their duration included conception t hat was lasting for three weeks, definition (5 weeks), planning (14 weeks), execution/launching (5 weeks), performance (4weeks), monitoring (7 weeks), control (8 weeks), and close/finalisation (5 weeks). The entire project took 22 weeks to be completed, as shown in the table and graphical representation in Gantt chart, because some activities overlap as shown below. Project Schedule The project was implemented in series where each activity took specific number of weeks to complete. Besides, the length of each activity was fixed, depending on the period that the entire project was carried out. Some activities were longer, depending on the specific tasks that had to be accomplished. Although certain activities overlapped, there were others that only commenced after the end of another. For example, activities A and B were done concurrently. While activities B, C and D, C and D only commenced after A was competed. This is one of the reasons explaining the project duration, totaling to 2 2 weeks. Table 1: Durations for Each Activity Figure 1: Project Schedule Project Resources In project management and implementation, capital/material and human resources are the primary products. The project utilized material resources such as money, space and technology. On the other hand, the human resources such as the project facilitators, coordinators, developers, implementers, researchers and analysts. The availability of the materials and human resources facilitated the project from initiation to its end. Budget Analysis The budget for the entire project is large since all the activities and the people involved in the implementation have to be paid salaries and wages. Space and technology cost more money, because the project managers hired space and technological tools. The costs of space (office) and tools (computers, furniture and fittings) differ from one place to another. On the other hand, the human resources also cost more money, depending on the qualification of the officials, including the facilitators, coordinators, developers, implementers, researchers and analysts are paid to carry out the entire project from its inception till completion. Table 2: Summary of the Proposed Budget This report on Project Initiation Document was written and submitted by user Delaney U. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.