Glocalization

WC = 1,489 GEO 101 Dr. Housel April 20, 2012 Nike †Hilversum, The Netherlands Hilversum, The Netherlands Hilversum, The Netherlands Beaverton, OR Beaverton, OR Have you at any point known about the expression â€Å"Just Do It? † Do you know what the ‘Swoosh’ is that speaks to Nike’s logo? Nike’s base camp in the United States is in Beaverton, Oregon and turned into a standard brandishing deals enterprise in 1978. The fame of their attire expanded when numerous competitors marked an agreement to advance and wear Nike in brandishing events.Since residents in different nations flourished with Nike apparel, Nike at last went abroad to assemble a partnership in The Netherlands (or The Dutch); this task was finished in 1999. The base camp is situated with simple access to the train station and was the site of a previous saddle track and Olympic preparing ground (McDonough). Nike items are offered to clients around the globe. The sports equipment is ma de to have style and grab the attention of others. On the off chance that the deals were acceptable and there wasn’t a backslide, at that point for what reason did Nike go overseas?In 2007, Nike got a lift politeness of positive trade rates; a more fragile dollar implies more noteworthy deals abroad, as the items are valued all the more efficiently (Forbes). The salary that Nike gets is flourished with by numerous highlights including advancements, new apparatus, and competitors. The two advancements and new rigging have to do with purchasers modifying their expenses to Nike for their arrangements and eagerness to pay for the item. Competitors are the ones who sign an arrangement (either with Nike, Adidas, Under Armor, etc†¦) to wear and urge watchers to purchase their attire while taking part in their sport.As Nike moved into Europe where soccer is famous, increasingly European soccer experts made agreements with Nike. In past years, Nike has been one of the most produc tive organizations to exceed expectations in abroad deals with arriving at 1. 48 billion dollars per year (Forbes). As football keeps on being ascend in the United States, Nike deals in football hardware are doing likewise. In like manner, soccer is predominant in Europe, in this manner more soccer gear is being created abroad; every enterprise will deliver whatever acquires the most capital.The Netherlands’ most well known game is soccer, with the Royal Dutch League being the biggest games organization in the nation with over a million players (WIKI). Following the exchange of Nike going to Hilversum, The Netherlands National Soccer Team that takes an interest in the Olympics changed patrons to Nike in gratefulness and to help the new partnership. Watchers understood the move and deals of The Netherlands gear rose to an unequaled high. Another motivation behind why they worked in The Dutch was their living standards.The Dutch succeed through existence with building affluent families and neighborhoods to give one of the most appealing spots to settle in. The engineering of Nike’s Corporate Office in Northern Europe mirrors the inventiveness and eye-getting procedures they put stock in. At the point when Nike went worldwide, they made a point to adjust to the way of life of The Netherlands and Northern Europe †in the event that they didn’t and continued everything that Americans saw as ordinary, representatives may not feel great in the workplace.Once the structure was closed down, draftsmen had just begun executing an arrangement to make the engineering of the new Nike European Headquarters coordinate the one of a kind, excellent plans of different structures in The Netherlands. The inventive organization of draftsmen, William McDonough + Partners, has fabricated numerous structures in Europe and this was their next test. In 1999, following quite a while of work, the structure was fit to be put to utilize and pull in everyone in sight . The piece of culture that sports, particularly soccer, plays in Northern Europe is a strong.Therefore, it’d be savvy to set up grounds around the Headquarters to advance games; and that’s what they did. The Nike European Headquarters site was previously a previous outfit track and Olympic preparing ground that currently proceeds with the convention of physical greatness through a running track, a focal lake that freezes in the winter for an ice arena, and various athletic fields and courts (McDonough). Nike invites clients all day every day to visit their grounds and appreciate the outside comradery with the remainder of the community.Also, Nike made and purchased numerous soccer clothing types to offer to the soccer-like clients in the area. True to form, the pieces of clothing were a hit and that solitary made various sorts of soccer rigging to be delivered. People in general was very captivated with the exertion and inventiveness of Nike representatives, driving t he whole Nike organization (in both Europe and the United States) to get additions of right around two billion dollars per year. A fundamental ecological viewpoint The Netherlands prospers on is ‘going green. All things considered, giving sound air and helping the earth with an eco-accommodating structure is likewise what the modelers did. The Headquarters in Europe is supposed to be the most unmistakable case of green plan and the green unrest is spreading to memorable milestones around the Northern European region now (Preservations). The structure had achievement in doing the training that they anticipated later on. This design reasoning endeavors to limit structures asset and vitality needs by utilizing reused or inexhaustible structure materials, sun based force, and water effectiveness (Preservations).The people group was in amazement when the structure was settled on the grounds that they understood the new structure in Hilversum was ecological agreeable and zeroed dama ge to society with sparing vitality. The Nike Headquarters in Hilversum opened up in 1999 †clients and workers promptly acknowledged within the structure in light of the workmanship set all through the structure. The workmanship that is generally acknowledged in Northern Europe is Flemish and Dutch because of strict foundations of most. Nike felt it would be progressively acknowledged whether they place these sorts of workmanship all through the structure, in another method of a warm greeting to everyone that enters.The changes that Nike in Europe did from Nike in the United States put on inside is tremendous and the McDonough accomplices made a wonderful showing with it. By and large, most organizations lose cash when they redistribute and go abroad. At the point when Nike worked in Hilversum, the allure the structure brought to the territory urged everybody to visit, purchase their clothing, and have some good times outside the Headquarters. The fundamental cost Nike needed t o stress over was promoting the new Headquarters and attire that was being produced.But after Nike endured a shot in the United States from low deals, Nike in Europe accomplished more than making up the deficiency and delivered up to one point four eight billion dollars in the earlier year (Forbes). The deals didn't tighten, as they apparently did, and Nike keeps on being very mainstream in places other than simply the United States. Nike assembling a Headquarters abroad was perhaps the best thought they could have actualized as an overall organization. At the point when they saw the deals weren’t expanding in the states and the dollar was down in Europe, they took the keen move and delivered in Hilversum.Right away, the organization all around prospered and gave a methods for sports equipment to the European country. The glocalization that Nike did made them considerably to a greater extent a widely acclaimed element to purchase sportswear and to have appealing attire that w as purchased at an incredible cost. The takeaway for organizations growing abroad is about rivalry and giving snappier access to things others don’t have close to them. For example, the opposition that was brought to Europe when Nike moved took into account those individuals to look at Nike instead of home-named brands that were in the area.Also, despite the fact that Nike was as yet known about, they needed to arrange it from the United States, which included long stretches of movement and overabundance cash of transportation than if Nike was inside scope of their homes. Prior to composing this paper, I didn’t understand that glocalization was a major piece of how organizations exceed expectations abroad. Subsequent to seeing the positives it brings, I accept progressively American organizations ought to extend abroad with a Headquarters (just not a sweatshop). I thought it was one of a kind in that Nike gave a spot that made adjusting easy to the new structure; it ma de constrained disarray and extraordinary mentalities all through their new workplace.If I were a leader of an organization and needed to get more capital than I was getting, I would arrive at an indistinguishable arrangement to what Nike did and outperform any conclusion or expectation that individuals would make on what the abroad business would accomplish for the organization around the world. Works Cited McDonough, William. â€Å"Nike European Headquarters. † William McDonough Partners. William McDonough, 2012. Web. 06 Apr. 2012. <http://www. mcdonoughpartners. com/ventures/see/nike_european_headquarters>. Farrell, Andrew. â€Å"Nike Swooshes Up Overseas. † Forbes. Forbes Magazine, 21 Sept. 2007. Web. 6 Apr. 2012. <http://www. forbes. com/2007/09/21/nike-europe-update-markets value cx_af_0921markets22. html>. â€Å"Nike, Inc. † Wikipedia. Wikimedia Foundation, 04 Mar. 2012. Web. 06 Apr. 2012. http://en. wikipedia. organization/wiki/Nike,_Inc. â⠂¬Å"Companies: Shared Services Centers. † Company Profiles. Oct. 2008. Web. 06 Apr. 2012. <http://www. nfia. com/organizations. html? groep_id=6>. Hawes, Alex. â€Å"Going Green. † Preservationnation. organization. 27 Nov. 2001. Web. 16 Apr. 2012. <http://www. preservationnation. organization/magazine/story-of-the-week/2001/Going Green. html>.

Treatment Case Essay Example for Free

Treatment Case Essay Presentation It is critical to comprehend what medications implies just as the importance of assessment. Treatment can be characterized as the consideration by applications and methods which are proposed to diminish torment, injury or ailment. Assessment then again is the assurance whether an individual, a gathering of individuals or an action has met a specific prerequisite or rules. Treatment Evaluation is in this way a nearby management on whether a thing, an individual or gatherings of individuals with a specific issue have been aided the right route and there progress is obvious. Lambert, Ogles, (1986) Conversation Being a director of a clinical treatment program or advising specialist, it is basic to structure an assessment technique that will inspect how a clinical treatment is compelling in an organization. The assessment I will utilize ought to incorporate necessity like how to make utilize and prepare the customers profound sides, how to mental acknowledgment is encouraged .the treatment assessment ought to likewise have the option to decrease the impacts of negative musings .the treatment utilized in the organization should help customers to get enough access with the guiding principle. it ought to contain research of human language that is present day so as to comprehend and draw out the reasons for human misery. I would ensure my assessment is based on the establishment of submitted activity on huge examples. So as to improve capability of the staffs in clinical abilities, evaluation will be effective when video exhibitions pretend and tests of the crowd work is utilized. The customers will have the option to learn numerous things because of different video portrayals. The observational discovered concerning the capacities and the idea of the concerns and the job of passionate procedures. Murdock. N. L.(2006). The outcomes likewise will demonstrate the roe and significance of tending to passionate and relational factors in the treatment just as how remedial relationship is utilized to augment the result of this comparing treatment. Through this, it will have the option to assess deliberately the capability of the treatment. The achievement of the assessment will be seen when the staff or the individuals from the staff get the competency at utilizing it as an instrument to approve the work tests, and define conceptualization. As an administrator, I will ensure the assessment I am structuring is capable make administrative aptitudes and intellectual treatment sufficient. Murdock. N. L.(2006) I will ensure that individuals comprehend the assessment before it is utilized in the organization, that is, the strategy executed ought to deal with the staff bunch condition of the treatment. These assessment can help individuals to adjust the strategies that individual have built up that is later utilized in the gathering treatment condition. The assessment ought to have the option to draw out the proof for supporting the utilization of the medicines with patients who period genuinely discouraged and with different clutters. It ought to likewise consider the social conceptualization while treating the discouraged patients or customers. The assessment treatment must have the option to draw out the standards and the techniques of things like conduct initiation. Murdock. N. L.(2006). The assessment ought to have the genuine importance of the causal impacts just as strategies and methods of approximating normal causal impacts. It ought to likewise have the option to diagram obviously the focal points and the disservices of the techniques for deciding these normal impacts. Murdock. N. L.(2006). End The assessment technique that is structured ought to be adequate to manage the staff on the most proficient method to utilize the treatment and furthermore to guarantee that the customers are served accurately and that they get fulfilled. Assessments of the customer bases are supported for simple judgment on the assessment that been executed. Lambert, Ogles, (1986) References Lambert, Ogles, (1986): Journal of kids and Family Studies: The directing brain research, 2,283-293. Murdock. N. L.(2006): On science-practice incorporation in regular daily existence: A request for hypothesis, The directing analyst, July 1, 2006; 34(4):548-569)

Packing Party Unpack a Simpler Life

Packing Party Unpack a Simpler Life What makes a rich person rich? When I was a teenager  I thought I had to earn  $50,000 a year to be rich. Then when I started climbing the corporate ladder in my early twenties, I quickly began earning fifty  grand. But something was wrong. I didn’t feel rich. So I went back the to drawing board and discovered my error: I forgot to adjust for inflation. Maybe $75,000 a year was rich. Maybe $90,000. Maybe six figures. Or maybe owning a bunch of stuffâ€"maybe that was rich. Whatever rich was, I knew that once I got there, I’d finally be happy. So as I made more money, I spent more money, all in the pursuit of the American Dream. All in the pursuit of happiness. But the closer I got, the farther away happiness was. Five years ago, my entire life was different from what it is today. Radically different. I had everything I ever wanted, everything I was “supposed” to have: I had an impressive job title at a respectable corporationâ€"a successful career managing dozens of employees. I earned a six-figure income. I bought a shiny new car every couple years. I owned a huge, three-bedroom, two-bathroom, two-thousand-square-foot condo. It even had two living rooms. (Other than maintaining  several play rooms  for my cat, I have no idea why a single guy needs two living rooms.) My cat and I were living the American Dream. Everyone around me said I was successful. But I was only ostensibly successful. You see, I also had a bunch of things that were hard to see from the outside. Even though I earned a lot of money, I had heaps of debt. But chasing the American Dream cost me a lot more than money: my life was filled with stress and anxiety and discontent. I was miserable. I may have looked successful, but I certainly didn’t feel successful. It got to a point where I didn’t know what was important anymore. But one thing was clear: there was this gaping void in my life. So I tried to fill that void the same way many people do: with stuff. Lots of stuff. I was filling the void with consumer purchases. I bought new cars and new electronics and closets full of expensive clothes. I bought expensive furniture and home decorations and all the latest gadgets. And when I didn’t have enough cash in the bank, I paid for expensive meals and rounds of drinks and frivolous vacations with credit cards. I spent money faster than I earned itâ€"attempting to buy my way to happiness. And I thought I’d get there one day. Eventually. I mean happiness had to be somewhere just around the corner, right? But the stuff didn’t fill the void. It widened it. And because I didn’t know what was important, I continued to fill the void with stuff, going further into debt, working hard to buy things that weren’t making me happy. This went on for yearsâ€"a terrible cycle. Lather, rinse, repeat. By my late twenties, my life on the outside looked great. But inside, I was a mess. I was several-years divorced. I was unhealthy. I felt stuck.  I drankâ€"a lot. I did  drugsâ€"a lot. I used as many pacifiers as I could. And I continued to work sixty, seventy, sometimes eighty hours a week, forsaking the most important aspects of my life. I barely ever thought about my health, my relationships, my passions. Worst of all, I felt stagnant: I wasn’t growing, and I certainly wasn’t contributing to others. My life lacked: Meaning. Purpose. Passion. If you would have asked me what I was passionate about, I would have looked at you like a deer in headlights. What am I passionate about? I had no idea. I was living paycheck to paycheck. Living for a paycheck. Living for stuff. Living for a career I didn’t love. But I wasn’t really living at all. I was depressed. Then, as  I was approaching age thirty, I noticed something different about my best friend of twenty  years:  Josh seemed happy for the first time in a long time. Like, truly happyâ€"ecstatic. But why? We had worked side by side at the same corporation throughout our twenties, both climbing the ranks, and he had been just as miserable as me. Something had changed. To boot, he had just gone through two of the most difficult events of his life: his mother had just passed away and his marriage had ended. Both in the same month. He wasn’t supposed to be happy. And he definitely wasn’t supposed to be happier than me. So I did what any good friend would do: I bought him lunch at a fine-dining establishment (we went to Subway). While we were eating our sandwiches I asked Josh a question: “Why the hell are you so happy?” Josh  spent the next twenty  minutes telling me about something called minimalism. He talked about how he’d spent the last few months simplifying his life, getting the clutter out of the way to make room for what was truly important. And then he showed  me an entire community of people who had done the same thing. He introduced me to a guy named Colin Wright, a 24-year-old entrepreneur who travels to a new country every four months carrying with him everything he owns. Then there was Joshua Becker, a 36-year-old husband and father of two, with a full-time job and a car and a house in suburban Vermont. Next  he showed me Courtney Carver, a 40-year-old wife and mother to a teenage daughter in Salt Lake City. And there was Leo Babauta, a 38-year-old husband and father of six in San Francisco. Although all these people led considerably different lives, they all shared at least two things in common:  First, they were living deliberate, meaningful lives; they were passionate and purpose-driven; they seemed much richer than any of the so-called rich guys I worked with in the corporate world. And second, they all attributed their meaningful lives to this thing called minimalism. So, being the problem solver that I am, I decided to become a minimalist right there on the spot. I looked up at Josh and excitedly announced, “Alright, I’m in. I am a minimalist! Um, now what?” You see, I didn’t want to spend months slowly paring down my possessions like Josh  had. That was fine for him, but I needed  faster results. So we came up with a crazy idea: lets throw a Packing Party.  (Everything is more fun when you put party at the end.) We decided to pack all my belongings as if I were moving. And then I would unpack only the items I needed over the next three weeks. Josh came over and helped me box up everything: my clothes, my kitchenware, my towels, my electronics, my TVs, my framed photographs and paintings, my toiletries, even my furniture. Everything. We literally pretended I was moving. After nine hours and a couple pizza deliveries, everything was packed. There we were, sitting in my second living room, feeling exhausted, staring at boxes stacked halfway to my twelve-foot ceiling. My condo was empty and everything smelled like cardboard. Everything I ownedâ€"every single thing I had worked for over the past decadeâ€"was there in that room. Boxes stacked on top of boxes stacked on top of boxes. Each box was labeled so I’d know where to go when I needed a particular item. Labels like, living room,  junk drawer #1, kitchen utensils, bedroom closet, junk drawer #7.  So forth and so on. I spent the next twenty-one  days unpacking only the items I needed. My toothbrush. My bed and bedsheets. Clothes for work. The furniture I actually used. Kitchenware. A tool set. Just the things that added value to my life. After three weeks, 80% of my stuff was still in those boxes. Just sitting there. Unaccessed. I looked at those boxes and couldn’t even remember what was in most of them. All those things that were supposed to make me happy weren’t doing their job. So I donated and sold all of it. And you know what? I started to feel rich for the first time in my life. I felt rich once I got everything out of the way, so I could make room for everything that remains. You May Also Enjoy How to Start a Successful Blog Today Learn how to start a blog in less than an hour. Follow the step-by-step instructions we used when starting our blog, which now has reached more than 20 million people. Creating this blog is one of the best decisions Ryan and I ever made. After all, our blog is how we earn a living. More important, it's how we add value to other people's lives. Read more 30-Day Minimalism Game Let's play a simple game together. We call it the 30-Day Minimalism Game. Find a friend, family member, or coworker who's willing to minimize their stuff with you next month. Read more 11 Ways to Write Better We are all writers now. Whether you write books, blog posts, emails, Instagram captions, or text messages, you are a writer. No matter your preferred medium, here are a few tips to help you write more effectively. Read more Subscribe to The Minimalists via email.

Essay on acting on the national physical activity guidelines

Acting on the National Physical Activity Guidelines Introduction The purpose of this study was to identify if presenting a sedentary individual with the Australian governments National Physical Activity Guidelines (NPAG) would improve their overall physical activity. There was a structured interview which was conducted at 2 week intervals. The interview assessed the subject current physical activity levels and their willingness to be able to incorporate physical activity into there daily lives while following the guidelines suggested. The NPAG guidelines were presented before each interview and explained to the subject. Additional surveys were conducted to evaluate the subject’s anxiety levels and self-efficacy. Throughout the study we†¦show more content†¦After the 14 day period, the second structured interview was administered (see appendix). The subject was asked to be as honest as possible and not try and respond to this survey by memory. The self-efficacy and proactive attitude surveys were also re-administered. After collaboration of the results, it became increasingly evident that the subject did not adhere to the guidelines and had no hope in changing her behavior. Based on these findings a third questionnaire was conducted. This Social Physique Anxiety Questionnaire was administered, again over the phone. The survey was conducted to see if self-esteem, body image and social pressures were a factor for her none compliance. Results The physical activity guidelines chosen by the subject were: 1) Think of movement as an opportunity, not an inconvenience 2) Be active every day in as many ways as you can 3) Put together at least 30 minutes of moderate-intensity physical activity on most, preferably all, days. The following tables present the data obtained from the 2 structured interviews. 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The Principles And History Of Phrenology - 1055 Words

The Principles and History of Phrenology Emily Ryhal Palo Alto University Abstract Franz Joseph Gall created the main principles of phrenology, which was the first scientific theory of brain localization. His theories were based entirely on observation and natural philosophy. Phrenology was the study of associating an individual’s personality characteristics and mental abilities based on the shape of their skull. It was incomparably influential throughout the first half of the 19th century thanks to Gall and his many successors. Some of the main tenants of phrenology were later confirmed by scientific experiments and technology. The Principles and History of Phrenology Franz Joseph Gall created the first comprehensive theory of brain localization in 1796. Phrenology is a pseudoscientific theory that asserts an individual’s personality and mental capacities can be determined by the shape of their skull (Cooter, 1984). â€Å"Organology† was the original term that Gall used to describe his science; it was Gall’s follower, T.I.M Forster, who coined the term phrenology (Van Wyhe, 1999). Gall’s contemporary, Joseph Franz Spurzheim, was responsible for the dissemination of Gall’s ideas to the United Kingdom and the United States (Selby, 1993). Gall inspired many â€Å"egotistical† men to promulgate phrenology, and it â€Å"attracted such men because of its promise of superlative intellectual authority with minimal effort† (Van Wyhe, 1999). PhrenologyShow MoreRelatedBiological Determinism And Crime Of Criminology1595 Words   |  7 PagesBiological Determinism and Criminality Throughout the history of criminology, each theory dominates and gains support than others though different period of time. 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Innovative Product Free Essays

Introduction Nowadays, innovative is an essential advantage in this dog-eat-dog market for every organization. Innovative can be everything that is new and not exist in current market, however in order to fulfill the gap in this demanding market, organizations must be very innovative to come out with new products and services. Organizations nowadays are recruiting employees who are creative and innovative because they are person who have sensitive antenna to sense and observe what the people want and need. We will write a custom essay sample on Innovative Product or any similar topic only for you Order Now In current market, thermos water bottle is very common for people to store their drinks; because thermos water bottle allows people to keep their drinks cold or warm for a very short period of time. Therefore, there would be a gap exists where the people want to drink cold or hot beverage at anytime and anywhere they want. To fulfill this gap, DualBottle has came out as it is a thermos water bottle which has the function of heating and freezing the beverage inside the thermos water bottle at anytime the customer wants. In other words, DualBottle will act like a refrigerator to chill the water as cold as it can or heating up the water just like a water boiler. In the current market, there is no similar product that has the function like DualBottle and this innovative product will bring in another level of convenience to the consumers in the market. Hence, people may want this new product to be in the market. In fact, water bottle in the current market is only used for storing water and sometimes not even suitable to store hot water as some water bottles have no qualified certificate because it is made of lower quality of plastic. In addition, DualBottle enables people to get hot or cold water easily in their daily activities. In this assignment, we are going to discuss in-depth on market research of DualBottle and also new product descriptions and specifications. Market Research Direct competitors There are several direct competitors for DualBottle which they have the similar types of product in the same market such as heaters, coolers and normal water bottles. In this case, keeping on track on consequential technological innovations is very important for a particular company to maintain a competitive advantage in the market. Firstly, the innovative product will have certain competition and comparatives with those existing and well-known brand like Thermos, Zebra, Camelback, Klean Kanteen, SIGG, Cheeki, Eco vessel and many more. These brands are the direct competitors for the DualBottle because these brands produce quality stainless steel and aluminium water bottles similar to the DualBottle but of course every brand has its specialty of their own products such as the designs, different attractive colors, functions, specifications, future and its outlook. These brands are the main direct competitors for DualBottle because both these products from these brands have the similar functions of heat preservation and have these brands are historical as compared with the new product. Though our new innovative product, DualBottle can reheat and re-chill the drinks; however, the existing of the products can only help to maintain the heat and the warmness of the drinks. In fact, people may be more likely to choose old brand due to brand loyalty and influenced by the power of word of mouth. The brand new product might be very novel yet it is still under the observation period to attract and being recognized by the people. On the other hand, old products are more creditable and always have good comments from one consumer to another consumer. Indirect competitors Beside those direct competitors, there are a number of indirect competitors for the DualBottle. Indirect competitors are the competitors that compete with the DualBottle indirectly. For example refrigerators that can cool the water, this is an indirect competitor because households have refrigerators at home. So it is considered as an indirect competitor. On the other hand, the kettle and hot water flask are also indirect competitors to the DualBottle because at home people use kettle to boil water and hot water flask because the flask is to keep the hot water to remain hot. Other than that, Mineral waters that are sold in sundry shops, supermarkets, convenient shops, and other places are considered as indirect competitors because they have cold beverages and warm beverages separately. Instead of purchasing DualBottle, customers might just purchase mineral waters for daily usage. Besides that, water dispensers are the main indirect competitors because the DualBottle mostly targeted customers are people who work in office, travel daily and also students. Water dispensers are available in all colleges and offices. Hence, instead bringing the water bottles along with them, customers may prefer using the water dispenser for cold and warm drinks. So it is considered a main competitor to the DualBottle that competes in the market. Furthermore, companies such as Starbucks also are served as the indirect competitor for the new product. Although Starbucks specialized on producing good and tasty coffee, the company itself has launched their own tumbler which also has the similar function with this new product as tumbler can be used to fill up the hot beverages. Besides that, Starbucks also has a promotion for its own customers by using the tumbler when they purchase hot beverage. They can get the RM2 rebate by using the tumbler. Hence, most of the customers who loyal and fascinating in Starbucks will tend to purchase the tumbler to get better offer. This phenomenon also will be one of the issues for the launching of new product. Next, in terms of the future competition for the DualBottle where in this new era technology is growing in a fast pace, all the products that selling in the market already be advanced. In the past years, these products are not in existence. However, in today’s fast development society, these products cannot be left out and more innovative and modern products are being launched. Most of the young adults have strong interest in trying new products. When this situation happened, all of the past products might be left out. Thus, to consolidate the base of new product in the competitive market, branding should be taken into consideration. Future competitors not only on the products themselves, but also included the consumer behaviour in today’s society. There will be always new competitors that will enter the market because of the advance of the technology. Target customers The innovative product, water bottle thermos is designed to satisfy all the needs of the individual and company. Furthermore, targeted customers are normal people who travel a lot; they can keep warm or cold water together with them while travelling in the car or bus. For instance, long distance travellers can keep hot coffee in the DualBottle so they can drink it while travelling to keep them fresh. Besides that, we are also targeting DualBottle on working adults and students who usually face with busy and tight schedule where they may be even unable to have their proper meals. For example, an event executive, Amanda is too busy with her task and could not even find time to have her meals and so, with this DualBottle, she is now able to enjoy her favourite drinks either in hot or cold at anytime and anywhere even when she is busy. With our unique selling point of DualBottle, that is the ability to reheat and re-freeze the drinks quickly by using the steel casing in which making DualBottle appeared to be so practical; it may also attract many companies to purchase our product as it can provide a high level of convenience to their employees. Therefore, we may be indulging ourselves in both B2B and B2C market in order to gain higher market share respectively and establishing a strong position in the market. We strongly believe that targeting the right consumers will achieve a desirable benefit to our innovative product, DualBottle. New Product First of all, stainless steel water bottle maybe very common in this current market such as Thermos, Klean Kanteen, Thinksport, and Eco Vessel. In fact that, there are just normal insulated water bottles which can keep drinks cold or hot for a short period however; DualBottle is coming up with an innovative idea where the water bottle is chargeable in order to heat up the drinks or make the drinks chilled. Although it appears to be nothing different from ordinary bottle, DualBottle has a ‘magic’ function that cannot be found in the current market. The uniqueness that able to chill soft drinks or to retain temperature of warm Chinese tea with a tiny â€Å"plug and play† kind of component attached to make DualBottle more standout. Similarly to some other portable coolers, it uses thermoelectric cooling system concept to switch between two modes (cold and hot) with just a button. In line with technology advancement, DualBottle is designed with an external component that can be attached from the bottom of the bottle and it is contacted with a metal plate to serve as conductor in order to transmit cold and heat. Meanwhile, instead of operating in 12 or 24 volts direct current (DC) which is similar to mini fridge, we would replace the battery storage with a 2800 milli-Ampere-hour (mAh) rechargeable battery. For instance, two hours are required to get the battery fully charged and it could be used for ten consecutive hours. Besides, there would be two different ways to charge the battery component by using direct current (DC) and alternating current (AC). It would be more convenient as users do not need to plug-on direct current or alternating current in order to use of the function because there would be power reserved in battery component. Additionally, DualBottle will have an automatic power switch off when the water temperature is heated up to 70 °C and the water temperature is chilled down to 3 °C to 5 °C. On the other hand, DualBottle can be presented more innovative by introducing another range of models that uses solar energy as an optional charging method therefore; the battery can be charged automatically whenever solar heat is stored. Moreover, when users do not feel like using the function, they could always remove the external component to function it as ordinary bottles like Bros, Sigg and Zebra. In addition, DualBottle is chargeable by using USB port charger and car power adapter as well, this idea enables users to charge DualBottle whenever they want. In fact, DualBottle can act more than a common water bottle where it can perform as a water warmer to keep the beverage warm for 4-6 hours because of the double-wall insulation designed; then it also can act as a water heater to heat up the beverage up to 70 °C, lastly it perform as a water cooler to hill the beverage down to 3 °C. Forget about the traditional design of Thermos bottle in which it looked heavy with stainless steel silver colour; DualBottle would design the products with relatively new colours and standout themes. DualBottle would look more colorful and attractive by adding some printings on it, the designs can be plain but sharp colors and candy colours, animal prints for fancy female group, and users can even print their pictures or words on DualBottle. To target different types of customers, DualBottle would allow customers to choose their favourite colour and design or to custom-made their bottle by choosing what design, features, function, colour, and engrave their name on the bottle. Besides, it would be designed for easy to carry by attaching a strap and also slim fit exterior outlook of the bottle. Meanwhile, the cover cap of DualBottle would be anti-leaking water designed which are made by rubber and plastic. It would be easier to design the bottle with open-close cover, instead of using rubber grip cap cover. However, there are also pros and cons to adopt the design of open-close cover. For instance, rubber grip cap cover can have better prevention of losing the water temperature in the bottle as compared with the open-close cover. As people are more health conscious nowadays, DualBottle uses stainless steel, aluminium and bisphenol A (BPA) free as inner bottle materials in production line hence; it would not be harmful to the users. Since a metal plate would acts as an electrical conductor to heat up or chill cold the drinks; stainless steel, aluminium and BPA free plastic materials are not an issue to end-users. In general, DualBottle has three different kinds of bottles but they perform the same function for users. This is because to target different group of customers as stainless steel material is usually expensive, aluminium material is on the average price, and plastic material would be cheaper. Nevertheless, high quality of stainless steel materials are usually weigh heavier as compared to aluminium and plastic materials; so materials made of DualBottle might be affect the weight of product but however, DualBottle has only two standardized bottle volume which are 500ml and 750ml. To be a part of contributing towards environmental friendly program, we would to use recycle materials if possible. The quality of the product must be proven through some international recognized authorities like FDA (US Food Drug Administration), LFGB (Europe Food Contact Material Standard), ISO (International Organization for Standardization), and SIRIM (Standard and Industrial Research Institute of Malaysia). Besides, DualBottle would only use high quality of electric thermos which it is also often used by Thermos, Klean Kanteen, and La Gourmet; this is to ensure that DualBottle can produce high quality products instead of using cheap materials. With the fact that the production cost might not be cheap and therefore it is expected that DualBottle is placed in high quality and high price position. Conclusion In the current market, thermos water bottle is frequently used by the people to store their drinks and keeping their drinks cold or warm for only a very short period of time. Our group has established the gap within the market where people may want to enjoy cold or hot drinks at the anytime and anywhere in their daily life. Thus, we have come out with an innovative product called â€Å"DualBottle†. In developing DualBottle, it is apparent that we will be facing those direct competitors like Thermos, Klean Kanteen, Sigg, and Zebra which have dominated the market for quite a long time in producing thermos water bottle. However, these products only consists the function of preserving heat and not heating or freezing like what DualBottle can do. On the other hand, we also will be facing some of the indirect competitors in the market like water dispenser companies, mineral water companies, some electrical companies that produces kettle and water boiler and even Starbucks as they had launched their own brand tumbler to increase loyalty of their customers. The DualBottle is targeted at travellers, students and working adults who may be very eventful and does not even have the time to sit down and enjoy their drinks. Thus, the ability of DualBottle to heat and freeze drinks enable these people to have a moment of pleasure on their favourite drinks either in hot or cold. The practical side of DualBottle may attract companies to buy in bulk from us in order to supply to their employees as it is very convenient to their daily activities. DualBottle introduces a function where it can be heated up the beverage or chilled the beverage in water bottle by only clicking a button. This function can be done by attaching a metal plate which acts as conductor on the bottom of the inner bottle and then an external component to act as battery to transmit energy. In additional, the external battery is actually an external component which can be attached or removed from the bottle. It is easy to charge by using adapter, USB port, car power adapter, and also solar energy. Moreover, Dualbottle design the bottle by using 3 different kinds of materials which include stainless steel, aluminium, and plastic. There are all having the same performance and with 2 standardized capacity volume of bottle which are 500ml and 750ml. DualBottle may obtain international certificates by government organizations to prove that the bottles are safe to use and has no harms to health. Besides, it would be having attractive outlook as the designs are standout and DualBottle enables customers to custom-made their bottle as well. The cover cap of bottle may be open-close cover design because of convenience and anti-leaking purpose. In conclusion, DualBottle is a high quality dual-function bottle and hence, it would be also selling at higher price. Reference list Alicia,2009. Top 5 Stainless Steel Water Bottles. [online] Available at: [Accessed on 2nd April 2012] Better Bottle Stainless, 2012. [online] Available at: [Accessed on 3rd April 2012] Hydro Flask, 2012. [online] Available at: [Accessed on 3rd April 2012] Klean Kanteen, 2012. [online] Available at: [Accessed on 4th April 2012] Shop Naturally, 2012. [online] Available at: [Accessed on 4th April 2012] SIGG Design Bottles, 2012. [online] Available at: [Accessed on 3rd April 2012] Zazzle water bottles, 2012. [online] Available at: [Accessed on 4th april 2012] How to cite Innovative Product, Essay examples

Project Initiation Document

Executive Summary Project implementation is significant when the objectives have to be realised. Even though a project initiation is involving and it takes a lot of time, the related activities also consume several resources.Advertising We will write a custom report sample on Project Initiation Document specifically for you for only $16.05 $11/page Learn More This Project Initiation Document (PID) focuses on developing a business productivity project. This is done for Upright Seating Company Pty Ltd. The project aims to make the implementing organisation improve the overall productivity, thus it is able to realise its goals of increasing efficiency and effectiveness. The approaches that the project embraced from start till the end was qualitative and quantitative. It employed interviews, questionnaires and surveys in carrying out the research and its major phases included conception, definition, planning, execution/launching, performance, monitoring, con trol, and close/finalization. The project used material resources such as money, space, technology and human resources. The human resources include the facilitators, coordinators, developers, implementers, researchers and analysts to carry out the project’s implementation right from its start till the end. The project was intended to last for 22 weeks due to overlapping of some activities. When budgeting, the project’s material and human resources cost more money. For example, a total of $27,725 was needed to start the project.Advertising Looking for report on project management? Let's see if we can help you! Get your first paper with 15% OFF Learn More This budget accounted for the cost of space, computers, furniture, and fittings. In addition, it catered for the salaries for the human resources, depending on the qualification of the officials such as the facilitators, coordinators, developers, implementers, researchers and analysts. In essence, proper r emuneration of the staff and availability of material and financial resources were necessary for the successful implementation of the project. Introduction Victoria University Information Systems Consulting provides different services to its clients in the field of business and information. The business productivity project was done for Upright Seating Company Pty Ltd, but first presented to the consulting company for approval before sending it to the prospective client for review. It focused on a business development initiative that established the stages, which a prospective business person or entity should consider when developing a better strategy for the success of the company. In addition, it was developed to provide the client with an overview of the proposed project so that they could determine if they wanted to proceed with the project. Therefore, the project encompassed the scope, approach, schedules of activities (citing the duration of each and graphical representation i n a Gantt chart), resources, and budget that stood at $ 27,725.Advertising We will write a custom report sample on Project Initiation Document specifically for you for only $16.05 $11/page Learn More Project Scope Focusing on the scope, the project aims to make the implementing organisation improve the overall productivity. The main objectives of the project included various elements. First, it aimed to improve efficiency and effectiveness in the operations. Second, the project intended to improve the client’s productivity in terms of quantity and quality. Third, it sought to streamline the production operations and monitoring process to advice for necessary alterations in the production. This meant that the implementing company maximises on the use of its resources. This was necessary and significant for the project’s success. Some of the business problems identified and discussed in the project that it sought to address included the use of inefficient equipment, improper utilisation of resources, ineffective management of human resources, poor quality products, and low quantity of goods. The problems usually affect the quality and quantity of unit production in the company, thus affecting profitability. Furthermore, inefficient systems were found to underutilise the available material and human resources. The project was expected to yield several benefits to the company such as use of improved and efficient equipment, improved utilization of material resources (raw materials), effective management of human resources, boost the quality of the company products, and increase the amount of goods.Advertising Looking for report on project management? Let's see if we can help you! Get your first paper with 15% OFF Learn More These benefits are likely to ensure prudent utilisation of the resources, thus resulting into sustainability of the business operations. In this regard, the research was successful since the researcher obtained most of the pertinent information for making comparison and carrying out an analysis of the whole project. The experience that the researcher comes across and the way he or she accomplishes them shows the strength of achieving the project’s scope and objectives. Though there can be some problems in data gathering, especially from conservative respondent, the project’s scope becomes the driving force for the researcher to achieve success. For example, a number of the potential respondents might decline to finish the survey questions or refuse to return the dully completed forms, yet they could have voluntarily agreed to participate. Despite such problems in meeting the objectives of the study, it was finally successful since the researcher obtained more reliable and appropriate data from the methods that he/she used such as surveys and interviews, which were adequately completed. List of System Capabilities (Assumptions) A system is assumed to be efficient and time-saving since it is capable of increasing the rate and quality of production. Secondly, it is assumed to have the capability of tracking records of the organization policies, individual and business clients. Third, the system could be used in planning and making schedules of activities. It could also assist in searching, reporting, prospecting, and communicating the company information to its stakeholders. Project Approach The approaches that the research took from start till the end were qualitative as well as quantitative using interviews, questionnaires and surveys. The reason for this is that specific tasks and their outcome are measured qualitatively, while the length of time each activity is quantified. The major phases of the project and their duration included conception t hat was lasting for three weeks, definition (5 weeks), planning (14 weeks), execution/launching (5 weeks), performance (4weeks), monitoring (7 weeks), control (8 weeks), and close/finalisation (5 weeks). The entire project took 22 weeks to be completed, as shown in the table and graphical representation in Gantt chart, because some activities overlap as shown below. Project Schedule The project was implemented in series where each activity took specific number of weeks to complete. Besides, the length of each activity was fixed, depending on the period that the entire project was carried out. Some activities were longer, depending on the specific tasks that had to be accomplished. Although certain activities overlapped, there were others that only commenced after the end of another. For example, activities A and B were done concurrently. While activities B, C and D, C and D only commenced after A was competed. This is one of the reasons explaining the project duration, totaling to 2 2 weeks. Table 1: Durations for Each Activity Figure 1: Project Schedule Project Resources In project management and implementation, capital/material and human resources are the primary products. The project utilized material resources such as money, space and technology. On the other hand, the human resources such as the project facilitators, coordinators, developers, implementers, researchers and analysts. The availability of the materials and human resources facilitated the project from initiation to its end. Budget Analysis The budget for the entire project is large since all the activities and the people involved in the implementation have to be paid salaries and wages. Space and technology cost more money, because the project managers hired space and technological tools. The costs of space (office) and tools (computers, furniture and fittings) differ from one place to another. On the other hand, the human resources also cost more money, depending on the qualification of the officials, including the facilitators, coordinators, developers, implementers, researchers and analysts are paid to carry out the entire project from its inception till completion. Table 2: Summary of the Proposed Budget This report on Project Initiation Document was written and submitted by user Delaney U. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

World War Ii Essays - Freemen Of The City Of London, Free Essays

World War Ii Essays - Freemen Of The City Of London, Free Essays World War Ii American History 252 Dr. Assignment # 3 During the beginning of the twentieth century, the United States launched an enormous industrial revolution that shaped the country into the worlds leading economy. On the day of President Roosevelts inauguration the depression had taken the country into economic chaos. He was forced to devise a plan that could restore the status of world power to the United States. The first step in Roosevelts social reform plan was to have the national

Definition and Examples of Paralinguistics

Definition and Examples of Paralinguistics Up to 90 percent of communication is nonverbal. Getting ones message across is made easier through voice inflection, facial expression and body gestures. Paralinguistics is the study of these vocal (and sometimes non-vocal) signals beyond the basic verbal message or speech, also known as vocalics. Paralinguistics, Shirley Weitz explains sets great store on how something is said, not on what is said. What It Is Paralanguage  includes accent, pitch, volume, speech rate, modulation,  and fluency. Some researchers also include  certain non-vocal  phenomena  under the heading of paralanguage:  facial expressions, eye movements,  hand gestures, and the like. The boundaries of paralanguage, says Peter Matthews, are (unavoidably) imprecise. Although paralinguistics was once described as the neglected stepchild in language studies, linguists  and other researchers  have recently demonstrated greater interest in the field.  Ã‚   The rise in recent decades of non-face-to-face communication through email, text messaging, and social media led to the use of emoticons as a substitute for paralanguage. Etymology From Greek and Latin, beside language Cultural Differences Not all cultures interpret these nonverbal cues the same way, which can cause confusion when people of different backgrounds are trying to communicate. In Saudi Arabia, speaking loudly conveys authority and speaking softly conveys submission. Americans, on the other hand, are often perceived as brash for their loudness by Europeans. The Finnish language is spoken more slowly than other European languages, leading to a perception that the Finnish people themselves are slow. Some people have a similar perception of the Southern drawl accent in the United States. Examples and Observations We speak with our vocal organs, but we converse with our entire bodies. ... Paralinguistic phenomena occur alongside spoken language, interact with it, and produce together with it a total system of communication. . . . The study of paralinguistic behavior is part of the study of conversation: the conversational use of spoken language cannot be properly understood unless paralinguistic elements are taken into account.- David Abercrombie Paralinguistics is commonly referred to as that which is left after subtracting the verbal content from speech. The simple cliche, language is what is said, paralanguage is how it is said, can be misleading because frequently how something is said determines the precise meaning of what is said.- Owen Hargie, Christine Saunders, and David Dickson Loudness in Different CulturesA simple example of the adverse effects of paralinguistics is quoted in [Edward T.] Hall concerning the loudness with which one speaks (1976b). In Saudi Arabian cultures, in discussions among equals, the men attain a decibel level that would be considered aggressive, objectionable and obnoxious in the United States. Loudness connotes strength and sincerity among Arabs; a soft tone implies weakness and deviousness. Personal status also modulates voice tone. Lower classes lower their voices. Thus, if a Saudi Arab shows respect to an American he lowers his voice. Americans ask people to talk more loudly by raising their own voices. The Arab then has his status confirmed and thus talks even more quietly. Both are misreading the cues!- Colin Lago Vocal and Nonvocal PhenomenaThe more technical discussion of what is loosely described as tone of voice involves the recognition of a whole set of variations in the features of voice dynamics: loudness, tempo, pitch fluctuation, continuity, etc. . ... It is a matter of everyday observation that a speaker will tend to speak more loudly and at an unusually high pitch when he is excited or angry (or, in certain situations, when he is merely simulating anger and thus, for whatever purpose, deliberately communicating false information). ... Among the most obvious non-vocal phenomena classifiable as paralinguistic, and having a modulating, as well as punctuating, function is the nodding of the head (in certain cultures) with or without an accompanying utterance indicative of assent or agreement. ... One general point that has been continually stressed in the literature is that both the vocal and non-vocal phenomena are to a considerable extent learned rather than instinctive and differ fro m language to language (or, perhaps one should say, from culture to culture).- John Lyons Detecting Sarcasm Based on Paralinguistic CuesThere was nothing very interesting in Katherine Rankins study of sarcasm- at least, nothing worth your important time. All she did was use an M.R.I. to find the place in the brain where the ability to detect sarcasm resides. But then, you probably already knew it was in the right  parahippocampal gyrus. ...Dr. Rankin, a neuropsychologist and assistant professor in the Memory and Aging Center at the University of California, San Francisco, used an innovative test developed in 2002, the Awareness of Social Inference Test, or Tasit. It incorporates videotaped examples of exchanges in which a person’s words seem straightforward enough on paper, but are delivered in a sarcastic style so ridiculously obvious to the able-brained that they seem lifted from a sitcom.I was testing people’s ability to detect sarcasm based entirely on paralinguistic cues, the manner of expression, Dr. Rankin said. ...To her surprise, ...  the magnet ic resonance scans revealed that the part of the brain lost among those who failed to perceive sarcasm was not in the left hemisphere of the brain, which specializes in language and social interactions, but in a part of the right hemisphere previously identified as important only to detecting contextual background changes in visual tests.The right parahippocampal gyrus must be involved in detecting more than just  visual context- it perceives social context as well, Dr. Rankin said.- Dan Hurley Sources Khalifa, Elsadig Mohamed, and Faddal, Habib. Impacts of Using Paralanguage on Teaching and Learning English Language to Convey Effective Meaning. Studies in English Language Teaching, 2017. file:///Users/owner/Downloads/934-2124-1-SM.pdfIntra-personal Communication http://faculty.seattlecentral.edu/baron/Spring_courses/ITP165_files/paralinguistics.htmEmoticons and Symbols Arent Ruining Language – Theyre Revolutionizing It, Lauren Collister - https://theconversation.com/emoticons-and-symbols-arent-ruining-language-theyre-revolutionizing-it-38408Weitz, Shirley. Nonverbal Communication. Oxford University Press, 1974, Oxford.  Matthews, Peter. Concise Oxford Dictionary of Linguistics. Oxford University Press, 2007, Oxford.Abercrombie, David. Elements of General Phonetics. Edinburgh University Press,1968, Edinburgh.Hargie, Owen; Saunders, Christine and Dickson, David.  Social Skills in Interpersonal Communication, 3rd ed. Routledge, 1994, London.Lago, Colin.  Race, Culture an d Counselling 2nd ed. Open University Press, 2006, Berkshire, England. Lyons, John. Semantics, Vol. 2. Cambridge University Press, 1977, Cambridge.Hurley, Dan. The Science of Sarcasm (Not That You Care). The New York Times, June 3, 2008.

Modern Diplomatic History Essay Example | Topics and Well Written Essays - 1000 words

Modern Diplomatic History - Essay Example In this paper, for the purposes of clarity, the researcher would define the first half of the nineteenth century from the years 1800 to 1850. In addition, the researcher would also try to look at the significant events in modern European history in these years, as well as the status of the major powers, in order to root out the causes of why no major war occurred in this period. One of the most important historical backgrounds of early nineteenth century Europe was the conclusion of the Napoleonic Wars (McLynn 215). This war, which actually lasted from the years 1803-1815, actually proves to be the last major war between great European powers in the first half of the nineteenth century; in addition, this also set the tone for the establishment of the period of â€Å"Pax Britannica,† which would be a major reason why there would be no major war again in continental Europe until the second half of the nineteenth century, as the researcher would expound later in the paper (Fremon t-Barnes and Fisher 321). These wars were actually resulted by the creation of the French Empire by the French General Napoleon, which proved to be the last major challenge to the supremacy of the British Empire until the First World War. The final stages of the Napoleonic Wars (which covered the period of the early years of the nineteenth century) actually pitted the French Empire lead by Napoleon against various coalitions (from the Third to the Seventh Coalition) composed of the British Empire and its allies, most notably Russia, Prussia, Austria, the Netherlands, Sweden, and a number of German States (Fremont-Barnes and Fisher 259). At first, the French Empire (through the use of mass conscription and shrewd diplomacy) actually conquered most of continental Europe (except Great Britain), who at its peak created and/or controlled the client states of the Kingdom of Spain, the Kingdom of Naples, the Kingdom of Italy, the Swiss Confederation, the Confederation of the Rhine, the Low Countries, and the grand Duchy of Warsaw, among others (Fremont-Barnes and Fisher 15). However, constant warfare with the continental alliances, along with their failure to conquer the British Empire, actually brought about the downfall of the French Empire, resulting in Napoleon’s defeat at Russia and finally at Waterloo (Fremont-Barnes and Fisher 306). The Congress of Vienna, where the terms of the surrender of the French Empire, the reestablishment of the French Bourbon Monarchy, and the restructuring of Europe was discussed by the â€Å"Four Great Powers† (Prussia, United Kingdom, Austria and Russia), one of the greatest manifestation of diplomatic negotiation and compromise in Modern European History was witnessed (Chapman 1). Of course, these four great powers actually had their own territorial ambitions, as well as other objectives; however, the main objective among these powers was to resolve the issues caused by the French Empire, and by creating stability in Europe through the balance of powers (Chapman 16). There are many diplomatic provisions that were provided in the Congress of Vienna; however, this paper would focus on the most important provisions that would result to the relatively peaceful Europe for the next four decades (Chapman 55). As a result of the Congress of Vienna, Russia actually received the former French controlled Duchy of Warsaw,

The Portable Thoreau Personal Statement Example | Topics and Well Written Essays - 250 words

The Portable Thoreau - Personal Statement Example Drifting purposelessly seems an utter waste of the wonderful faculties that man is endowed with, and the stick itself may be symbolic of a man’s life that has to be shaped with the loving care and devotion that an artist gives to his creation. To me the story seems to be a parable espousing the virtues of single minded purpose in going about what one has set out to achieve. It tells of how everything else takes second place to the one goal one has set out for one’s self. It is a tale of devotion to the task in hand, completely disregarding everything else, without which perfection is not possible. If the intentions are right and the devotion to achieving them exists then the result must be great success. As Thoreau himself points out what he learned as the result of his experiment at Walden â€Å"if one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours.† (Thoreau, Walden) I agree with this theory. I think if one can identify one’s goal and pursue it without being distracted by other issues, the only outcome will be success. This has been proven by many great people in different fields whether they were scientists or sportsmen, freedom fighters or people born with physical disabilities, such people have overcome mighty odds by the strength of their determination.

Global food retail industry

Global food retail industry Exective Summary Global food retail industry has become tightly competitive in last few years. In dynamic operating environment, companies need to understand the competitive nature of the global food industry means to understand changing consumer preferences. They are making continuous efforts to meet these demands in order to secure their positions in the industry. Companies have the aim to build collaborative working relationships with stakeholders, the ultimate objective of building an efficient food distribution system. Wal-Mart is the world largest retailer in food retail industry. The company operates retail stores in various formats. It operates more than 6,000 stores in the United States and in 13 international markets. Food retail industry is a highly saturated market, new entrants would face difficulty to become successive in this industry. Stable relationships with suppliers are essential to Wal-Mart business. Wal-Mart is focusing on expanding its product line by including demanding products as well as environmentally friendly products. When analyzing the business of Wal-Mart, they actually utilize all three of the â€Å"hard Ss† of McKinseys 7S framework in their chase of their goals: Strategy, Systems, Structure. As a retail company, Wal-Mart offers a wide collection of products to the consumers. the grocery items can be placed as Wal-Marts star products. Appliance, kitchen tools, furniture, digital products, music files and software are the cash cows of the company. Pharmaceuticals, toys, electronics and health products are Wal-Mart question marks. The photo development, jewelry and shoe products distributed by the company are those that show low market share. Wal-Mart has the largest IT systems of any private company in the world. It has made significant investments in supply chain management. Wal-Mart Stores aims to capture the market penetration in food that it has achieved in hard and soft line goods. The product development team frequently attends trade shows in Europe and key fashion capitals and travels to places globally. Wal-Marts diversification strategy of the 1980s was a great success in terms of tapping and recognizing new market segments. Based from the analysis of the data by appling marketing and strategic models, it is appropriate to recommend that the product and service development strategy be applied by Wal-Mart, considering that these factors serve as the core factors affecting its growth and progress. Strategy Development in the Global Food Retail Supermarket Industry Globalization of retail is not an emerging or totally new strategy, but a current focus for many retailers. Established retailers have recognized that natural growth becoming more difficult to sustain in domistic markets, expansion into new markets is a necessary step towards securing future profitability. To understand the competitive nature of the global food industry means to understand changing consumer preferences and the food industry efforts to meet these demands. The task of moving food items from the seller to buyer is becoming increasingly complex, involving diverse local, national, and global issues. The food retail industry consists of the total revenues generated through supermarkets, hypermarkets, cooperatives, discounters, convenience stores, independent grocers, bakers, and all other retailers of food and drink. Supply chain management (SCM) is the management of materials, information, technology and funds from the raw material supplier to the consumer. It has become highly critical. It is now essential to a company revenue generating activities as it relates to growth, efficiency and customer satisfaction. SCM is critical to a company financial success in terms of revenue, cost and asset productivity. It has the aim to build collaborative working relationships between distributors, retailers, manufacturers, sales and marketing agents with the ultimate objective of building an efficient food distribution system.The most important goal of global food retailers and wholesalers is to ensure that the products they sell are safe. They act as the purchasing agent for the consumer and the final link in the supply chain. The supermarket food industry continually seeks ways to make the nation food supply safer. Question One: ‘Globalization in the food retail industry Selected Company: Wal-Mart Wal-Mart Stores (Wal-Mart) is the world largest retailer. The company operates retail stores in various formats. It operates more than 6,000 stores in the US and 13 international markets including the UK, Canada, Japan, Mexico, Brazil and China. The company retails a broad range of merchandise and services at low prices. Wal-Mart operates its business under three business segments: Wal-Mart Stores, Sams Club, and the international segment. The company has more than 2,000 retail stores in other countries. The operating formats vary from country to country. Strategic Alliances, Merger and Acquisition (MA) activity (WAL-MART IN INDIA) Wal-Mart began looking into doing business in India back in 2005. At that time Indian government was considering opening up foreign direct investment (FDI) to retailers. In November 2006, Wal-Mart beat out Tesco for a joint venture op ­portunity with Indian mobile services leader, Bharti. The reason was because Wal-Mart was more flexible about the retail model to be ad ­opted. The company priority seemed to be an early entry, so that the worlds largest retailer did not miss out on the Indian consumer boom. As per the agreement between the two corporate giants, Bharti would manage the front-end of the business, while Wal-Mart would take care of the supply chain, logistics and other back-end op ­erations. India is a ready and appealing market for Wal-Mart with its growing middle class of 250 million and an economic growth rate of nearly 9%. Although the FDI laws of the country are relatively stringent, government officials are not opposed to engaging foreign businesses in the Indian market. Since the announcement of the Wal-Mart/Bharti JV, one leading organization has emerged to represent the in ­terests of the small mom-and-pop stores. This is India FDI Watch and in addition to educating the owners about Wal-Mart, they have held large rallies and demonstrations against Bharti, Wal-Mart, and other big-box retailers. The mom-and-pops have an advantage as they are conveniently located on street corners or in the heart of cities and usually have personal relationships with most consumers. However, they do not carry the variety of goods that larger retailers do. Threat of New Entrants and Substitutes Being that the food retail industry is a highly saturated market, new entrants would face difficulty succeeding in this industry. In fact, it is highly difficult for discount retailers to penetrate other markets as Wal-Mart tried to enter Germany and South Korea. The company was unsuccessful and had to pull out because of its unprofitability. Retailers are subject to these obstacles: Economies of Scale Cost of Capital Distribution Channels Substitute products are products that can be used as replacements for other products to satisfy the same necessity of consumers. Wal-Mart benefits from this idea as discounters have lower prices than department stores and consumers go for higher quality product with the lowest prices. Wal-Mart is working on providing the best customer service possible but as a high-traffic store, it is generally impossible to provide one on one service. Bargaining Power of Suppliers and Buyers Stable relationships with suppliers are essential to Wal-Mart business. Without timely inventory deliveries, Wal-Mart could not maintain its full shelves and would lose customers. For this reason, the company engages in contractual agreements with its suppliers. This arrangement is beneficial for both parties, as the supplier makes sure it will have constant access to retailers with large market share. This way, suppliers have a guaranteed buyer for the supplies and can arrange specific prices. Consumers today are searching for the best deals possible. They are waiting for discounts and sales to bulk up on products. Discount retailers like Wal-Mart are creating huge supercenter stores because they want their stores to become a one-stop trip. Customers know what they want and how far they are willing to search for the item. Retailers must maintain high inventory levels to retain customers and their market share. Customers traveling a couple of miles to a store want to find the products they need in stock. Question Two: Global food retail market dynamics The ongoing changes and innovations in global food markets, as well as the trends in different sectors of the food industry, make up a complex dilemma with consumers, producers, and global retailing and manufacturing firms. A growing trend in food markets is the shift in growth of food sales from high-income (developed) countries to lower income (developing) countries. Despite the shift, per capita commercial sales show wide regional disparities worldwide, though growth in food sales in the developing countries is expected to continue. In anticipation of this growing market, food firms appear to be repositioning themselves and investing in many developing countries. Measures of competitiveness vary at the firm, industry and country level. Competitiveness is influenced by such forces as technological innovations, public institutions, infrastructure support, firm organizational structure, and government policies. Small food manufacturers face macroeconomic constraints similar to those of large firms, such as exchange rate fluctuations and market access barriers in foreign markets. Retail sector issues centered on the impact of globalization on food retailing in emerging economies, and the impact of changing consumer preferences on food retailing. Although a country may import little food, the impacts of globalization impacts are reflected in its food retail sector. Wal-Mart Profitability Secure Strategies A prominent trend in the retail industry is consumers buying less and less. Until about few years ago, consumers depended on credit cards. They did not hesitate to add to their already large debts but now consumers are trying to pay down debts instead. Wal-Mart discount stores, supercenters and wholesaler clubs have maintained their price leadership strategy known as â€Å"Save money live better.† This strategy was implemented in year 2008 and is aimed at families with children and middle income consumers trying to save. Wal-Mart is focusing on expanding its product line by including wellness products as well as environmentally friendly products. With the high energy prices facing consumers and the ideas of eating healthier and natural food, Wal-Mart has stocked products that would appeal to these consumers while maintaining its competitive prices. The company maintains a flexible management style where it is willing to satisfy changing demands. To meet demand, the company must encourage managers to monitor high demand products and drop unpopular product lines that may be a waste of inventory space. Another trend is discounter development of private labels. To compete with national brands, supermarkets and retailers have developed their own brands with the cooperation of manufacturers. These products are to be distributed and sold only in the retailers stores. Net Profit Margin measures how much out of every dollar of sales a company actually keeps in earnings. A company with high net profit margin indicates that it has better control over its costs. In this category, Wal-Mart outperforms Costco, BJs and industry, but lags behind Target. This table shows that how much Wal-Mart has been successful to invest into food retail facilities in order to secure its future profitability in terms of earnings. Question Three: McKinseys 7S framework for identifying core competencies and capabilities, discuss the ability of â€Å"Wal-Mart† When analyzing the business of Wal-Mart, they actually employ all three of the â€Å"hard Ss† in their pursuit of their goals: Strategy Systems Structure Their strength in all three of these Ss is probably a big reason why they have been so successful. Strategy Wal-Marts overall strategy is to always provide the lowest prices. Additionally, they aim to have a store which provides convenience by allowing consumers to find everything they need under one roof.This strategy of convenience with low prices has driven Wal-Mart to be the business leader that it is. Additionally, they plan to continue to expand into markets not yet penetrated by major chains, and some markets that are already saturated, such as New England and California.The other two hard Ss, systems and structure, support this strategy. Also, low prices everyday has become the style and shared values of Wal-Mart. Even the staff is completely committed to providing the lowest possible prices. The skills of workers are also geared to finding inefficiencies and towards decreasing prices. The low cost strategy has driven Wal-Mart to do things such as call suppliers collect, do away with manufacturer representatives at sales meetings, do away with regional offices, etc. Systems Wal-Mart has in place a set of systems that helps it achieve its strategy of low prices everyday. The largest and most profitable of these systems is the Information Technology system. Wal-Mart has employed computers, networking, and the internet to reduce inventories and waste, and speed deliveries. Wal-Mart can connect to their suppliers and transmit them data so they know what Wal-Mart needs and when.The lower inventories allow Wal-Mart to produce inventory turnover rates of around 70% which is really high. Additionally, Wal-Mart has worked with suppliers in order to improve their efficiencies in production which they then pass to Wal-Mart and then to the consumer. Because of Wal-Mart strategy, these reduced costs due to systems allow Wal-Mart to reduce consumers prices. Wal-Mart has streamlined the supply system so well that it would be very hard to find any inefficiency and would be hard for any competitor to beat. Additionally, Wal-Mart has a very efficient human resource syste m set-up that has both mostly kept employees happy, and resisted unionization. Wal-Mart is the largest private employer and has developed systems to tie raises and bonuses to performance. This encourages employees to think of the company and to always do their best. Structure Wal-Mart also employs a good structure that works with the systems to empower the low price strategy. Wal-Mart has planned warehouses and integrated them with systems. Additionally, they place their warehouses strategically so that one warehouse can serve many stores. They have developed time schedules so that one truck can service many stores and that after a delivery the truck can take back returned goods to the warehouse. The supercenter design itself is a structural advantage and strategy that Wal-Mart uses. This design allows consumers to come to a single Wal-Mart store to find everything they need from groceries to gifts to clothes to toys. Wal-Mart has designed an efficient management structure that allows it to eliminate the regional office. This structure alone has saved Wal-Mart millions of dollars a year. When Wal-Mart places stores in strategic locations and drives traffic using convenience and then combines the sales with its systems and structure, people get a highly ef ficient corporation that can cut costs to a bare-minimum which are then passed along to the consumer. If Wal-Mart continues to dominate these three Ss, it will continue to dominate the retail market. Question Four: BCG product matrix model, identifying major products of Wal-Mart As a retail company, Wal-Mart offers a wide array of products to the consumers. These include groceries, toys, apparel for women, men and children, jewelry as well as other hard goods; all of these product lines are sold at reasonable and generally affordable prices. In order to analyze the operation and performance of the selected products of the company (Wal-Mart), the Boston Consulting Group (BCG) Matrix is used. The Boston Consulting Group (BCG) Matrix is a tool developed to assess company business units. Specifically, the BCG Matrix is used to evaluate the business units level of market growth and share. The distribution done in this matrix was based on the 2008 revenue report of the company. Stars In above diagram, the grocery items function can be placed as Wal-Marts star product. The report stressed that this served as the top revenue generator of the company, contributing to 22% in the total sales. While this generates the most cash flow, it should also be considered that this product causes the most inventory cost to the company, considering that Wal-Mart has to derive its grocery supplies to multiple suppliers or companies. Cash cows On the other hand, the hard (appliance, kitchen tools, furniture) and soft goods (digital products, music files, software) are the cash cows of the company. Compared to the groceries, the supply chain for these products are less complex. The private-label goods are considered cash cows particularly in the international sector. This is because American brands do not exhibit the same impact or appeal to foreign buyers as with foreign consumers. As cash cows, it is essential that Wal-Mart uses these products to generate funds that would support its other business units particularly those categorized as stars and question marks. Question marks Pharmaceuticals, toys, electronics and health products are Wal-Mart question marks. As indicated in the revenue report, these products may generate sales but not enough to compensate the level of funds required to distribute them. Multiple suppliers and costly inventory make these products the question mark type. For this reason, it is practical that Wal-Mart consider limiting the inventory of these products to save on inventory expenses. Dogs Finally, the photo development, jewelry and shoe products distributed by the company are those that exhibit low market share as well as growth. Considering the number of alternatives available in the market with these products, it is indeed difficult for the company to keep these product lines. As certain retailers are focused on distributing these goods, they have more business flexibility than Wal-Mart, allowing them to overcome sales issues. Question Five: product life cycle and â€Å"Ansoff growth matrix† Product life cycle Wal-Mart is committed to improving operations, lowering costs and improving customer service. But the key to retailer Wal-Marts success is its ability to drive costs out of its supply chain and manage it efficiently. Many supply chain experts refer to Wal-Mart as a supply chain-driven company that also has retail stores. Wal-Marts company philosophy (‘The Wal-Mart Way) is to be at the leading edge of logistics, distribution, transportation, and technology. Wal-Mart has the largest IT systems of any private company in the world. The Wal-Mart business model would fail instantly without its advanced technology and supply chain. Wal-Mart has made significant investments in supply chain management. Ansoff growth matrix Ansoff matrix allows the marketers to look at different ways to grow the business through existing products and markets and new products and markets. Moreover, the matrix is composed of four various strategies: Market Penetration Wal-Mart Stores aims to capture the market penetration in food that it has achieved in hard and soft line goods. The retail giant, which posts more than a 10% market share in many nonfood categories, plans to rise up its food share through quick supercenter expansions. To achieve their market penetration goals, they believe in three guiding principles: Customer Value and Service Partnership with its associates Community involvement Product Development Wal-Mart product development group influenced the look, feel and variety of merchandise. The product development group headed by strong communicators worked with the buyer for the category and various suppliers to improve the consistency of qualities and sizes of merchandise. The product development team frequently attends trade shows in Europe and key fashion capitals and travels to places globally. The group findings are then regularly presented to merchants, marketers and package designers during the year. Major seasonal trend overview meetings are held for spring and fall with smaller meetings held for summer and holidays. Market Development Wal-Mart always seek to take advantage of on its international strategy, it is working in the direction of build ­ing new retail stores in other countries.They planned to educate activists around the world about Wal-Mart retail development strategies and the company impact on local retail culture. The three major tactics used by the company before to enter a country include: Build ­ing partnerships with local businesses and organizations Working with government officials Tapping into the growing middle class purchasing power Diversification Wal-Marts diversification strategy of the 1980s was a great success in terms of tapping and recognizing new market segments. Sams club was the most successful diversification of all at the decade by adopting wholesaling concept. The first Sams Club launched in April 1983. The company, on the other side, opened its first Wal-Mart Supercenter in 1988. It was essentially a complete Wal-Mart discount store with a supermarket added to it. Wal-Mart diversification into new retail formats during the 1980s did more than improve the firm growth in the fundamental areas of retail. Diversification also gave the company the chance to take risks and experiment. Evaluation the Usefulness of Marketing and Strategic Models Based from the analysis of the selected company, it is then appropriate to recommend that the product and service development strategy be applied by Wal-Mart, considering that these factors serve as the core factors affecting its growth and progress. With this type of strategy, Wal-Mart can increase its sales by means of modifying or enhancing its existing products and services. This strategy has been recommended as it has the ability to support the company potential to reach greater markets. Wal-Mart has multiple product lines that will be affected by this strategy. With the BCG matrix, it is appropriate that the company starts off the development with its prime product lines. Through this, the company will have sufficient funds to support other relevant activities in the future. However, by means of this strategy, Wal-Mart will be able to strengthen the market position of each of its product divisions, resulting to greater hold to these specific markets. The suggested strategy does not only fit the purpose of the company and support its future growth but has also been recommended based on the capability of the company to implement it. Wal-Mart has an efficient distribution system which in turn would support this strategy. The culture of the retail company also fits the requirements of this recommendation. Specifically, the company devotes ample time and resources to develop and maintain a skilled workforce. With productive managers and employees, the delivery of the developed goods of the company will be made possible. As a result, greater satisfaction from the customers will be obtained. Reference Sources Text Books Lynch, R. (2006) Corporate Strategy, Fourth Edition, Financial Times Prentice Hall. Mintzberg, H., Ahlstrand, B. and Lampel, J. (1998) Strategy Safari, Financial Times Prentice Hall Johnson, G., Scholes, K. and Whittington, R. (2005) Exploring Corporate Strategy: Text and Cases, 7th Edition, Financial Times Prentice Hall. Online Sources http://www.walmart.com/ http://walmartstores.com/sites/AnnualReport/2008/docs/wal_mart_annual_report_2008.pdf www.economist.com www.metrofoods.net/ www.ft.com www.ers.usda.gov/Briefing/GlobalFoodMarkets/Industry www.plunkettresearch.com/Industries/